One of the best aspects of programmatic advertising is that it provides marketers the ability to create a cohesive experience across multiple channels, including emerging ones. With consumers adopting new channels all the time, it’s important that marketers follow suit by introducing and experimenting with those new channels in their media mix.

Another reason programmatic advertising is so important for digital marketing is that it enables highly targeted campaigns. This makes for more effective marketing, especially when the target audience is very niche. And of course, programmatic allows marketers to attribute performance and easily integrate with other areas such as public relations.

What has been your favourite

part of working with the StackAdapt team so far?

It continues to amaze me how enthusiastic, collaborative, and knowledgeable the StackAdapt team is. I’ve noticed this same dedication in every person Administration Directors Email Lists I’ve interacted with, and I think this translates into a really great culture. And a great culture lays the foundation for partnerships that drive beautiful results.

Administration Directors Email Lists

What are you most excited about for the future of RISE-’

s partnership with StackAdapt?

We know this partnership is going to enable us to help our clients level up their existing digital marketing programs, and extend them into other areas such as performance communications. And, as the consolidation across media continues and the influence of new, niche online communities grows, we know that being partnered with a DSP will ensure we can introduce alternate channels and tactics when launching or managing brands. The ability to provide and extend unique experiences in a cohesive, integrated manner and without losing sight of attribution positions us well for future growth and success.

What trend in programmatic advertising are you hoping to adopt in the coming year, and why?

We are recommending our clients to keep an open mind and tap into the potential of programmatic. We want to help them think beyond the ‘typical’ campaign. We’re encouraging them to consider new channels, and do more testing or experimenting as they build and manage their brands. This includes extending programmatic advertising into fields such as public relations, as well as moving towards a performance communications program. It’s going to be an exciting year!

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