In the face of recent innovations in video marketing trends, entrepreneurs are scrambling to learn how to adapt. The reason is that video content has evolved dramatically over the past few years. As a result, companies realize that it is essential to stay ahead of competitors to survive the fierce competition. At the same time, consumers have become increasingly concerned with the impact of these innovations on their leisure time.

Today we will dwell upon the evolution of content marketing and the importance of video in a digital campaign. We will also look at the most expected trends and real-life success stories.

The History of Video Content Marketing

Today, video content is the most preferred means of entertainment for many people. In fact, online content is now watched by more people Algeria WhatsApp Number List than regular television programs. This especially concerns Millennials and Gen Zers, as they gravitate towards online streaming platforms more than any other generation.

But it wasn’t always like this

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Once upon a time, Bulova, a New York watch-making company, launched a commercial before a football game in 1941. The ten-second advertisement gave rise to what we now call video marketing. Ten years later, the golden age of TV advertising starts in the US and glues the whole nation to the blue screen.

It was 2005 when video marketing officially went online. Right after the first YouTube video came the second. It was Nike’s commercial featuring Ronaldinho, and it was the first video in history to hit 1,000,000 views.

1980 gave the start to Super Bowl commercials that bring advertisers huge profits. Apple alone earned $45 million for a single Macintosh ad, aired only once in 1984. Back then, the ad cost $500,000, but now for a video to be aired during the Super Bowl break, a company will have to pay about $5.6 million.

Brands started to exploit every opportunity to get their message across.

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