In the late 2000s to early 2010s, when social media platforms like Facebook, Twitter, and Instagram first became mainstream, users would see all posts chronologically.
Users were able to see the most recent posts from people they follow and there was no element of personalization to what was on our feeds.
Over time, social media platforms began to switch to algorithm-based feeds. And by the time 2016-2017 rolled around, nearly all social media platforms moved away from chronologically visible posts.
The Rise of Social Media Algorithms
Now, all of our social media interactions are library shop dominate by algorithms. Beyond just showing us posts from people we follow, social media sites have now increase focus on posts that are catere to our interest; regardless if we’re actually interested in them or not.
However, in a nutshell, social media algorithms work by showing you posts that you ideally like. Algorithms can determine this information by:
Among the many other ways, you can interact with any This will, of course, vary from platform to platform, but algorithms generally work by paying attention to your online behavior.
Over the last few years, social media platforms have begun to implement specific spaces where you could scroll through recommended posts that aren’t necessarily from the people you follow. You may recognize this in Twitter’s recent transition to “For You” pages and TikTok’s “FYP.”
The Impact of Social Media Algorithms on Digital Marketing
If there’s one thing we know how to get started with sms marketing? for sure about algorithms, it’s that they’re always changing. Social media algorithms are constantly being update to reflect improvements, changes, and any new developments that can possibly improve user experience.
And while development is most certainly a desirable thing, it also means digital marketers have to adapt more rapidly to changes. Without adapting, they would easily be take over by the next “big thing.”
As a user, you may have noticed that changing algorithms can mean
Digital marketers would then have to usa bu adapt to all of these changes and constantly switch up their methods in order to stay visible. This can mean more work for a team behind a brand, but it can also mean more opportunities for growth and visibility if a brand plays its cards right.
Note, however, that changes could go in both directions. Some updates will make your brand more visible while others will reduce its online exposure. Knowing how to respond to both of those scenarios (and everything in between) is crucial to adapting to algorithms.
