And with people consuming 18 hours. Of video online on average per week, up an astonishing 7.5 hours. Per week over the past 3 years, it’s a tool that companies can no longer put off.
The roll-out of 5g is paving the way. For the Bahamas WhatsApp Number List video marketing revolution, setting the stage to make. The video even more popular. This faster and more accessible mobile phone network. Is a friction-free way that businesses. Can make video available to their users.
Free of the technical limitations of older iterations., this new version opens the way to an entire universe. Of opportunities for brands that want to give everything from shoppable videos to live streaming a try.
With video having a major impact on. How brands reach out to consumers, these shifts are no longer a thing of the future. This means that there’s no time like the present to tap into. The magic of video marketing – because the future of digital marketing is video.
Lights, Camera, Call to Action
There are a host of benefits that brands can reap from a great video; adding a video to your website can lift brand awareness and drive engagement. And it will keep people on your site for longer, an analytic metric that Google ranks highly.
The tech giant tweaks its algorithm to better align with user trends and wants, and with websites that include at least one video 45 times more likely to rank higher in search results, riding the video wave is a practically foolproof way to boost your brand’s SEO rankings.
“If a picture is worth a thousand words, imagine how much a video is worth.”
The benefits don’t stop there. When it comes to the uncertainty of not being able to touch, try on or feel a product, there’s nothing like videos to bridge the gap between shopping in-store and virtually.
A full 95% of consumers find
online videos helpful; they lessen the risk for wary shoppers, and potential customers that can watch a video about your product instead of relying on photos are less likely to make a return.
And fewer returns translate into more savings. If a picture is worth a thousand words, imagine how much a video is worth.
But not all videos are created equally. A new must-have marketing tool for their ability to engage customers, the plethora of video options out there make it challenging to know where to start.
The right choice depends largely on what your business needs and wants to achieve by incorporating videos into your e-commerce site and, of course, your budget.
To get the camera rolling, take a closer look at a few of the most popular video marketing trends hitting websites today.
Shop While You Watch
While it’s true that people aren’t shopping the same way they used to, the paths people take to make a purchasing decision remain the same – consumers still like to see and test the actual product.