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Measuring is easy these days, but the key thing is that KPIs measure how we are doing in our strategic objectives. Each objective has its own metrics. As Peter Drucker said: “What can’t be measured, can’t be improved.” Every marketing action we take is an opportunity to test, measure and […]

1. Data, information and CRM Information is a set of data that is meaningfully processed according to a given requirement which then results in understandable tables, lists and graphs. Data are therefore raw information chains that convey very little information on their own. They are like pieces of a puzzle […]

Determining the exact price of a property is not an easy task. When it comes to valuing a property, one of the aspects that.  Most influences its final price is the potential quality of the location in which the property is locat. To assess whether a location is of good […]

The Tinsa Group, a leader in real estate valuation, consulting and smart data in Europe and Latin America, now includes two companies specializing in the data sector in its group: DataCentric and the recently incorporated DEYDE . The data companies within the group are now joining forces with a joint […]

For some people, artificial intelligence (AI) is just something that fiction writers use in their novels. But they don’t realize that AI is a central part of our phones, computers, and video games. And if you’ve ever had a Netflix recommendation for a new show that you lik, it’s because […]

Intent data is a complex set of data that, when properly process, becomes information capable of pricting the purchasing interests of potential customers, whether they are companies or individuals. In the immiate or short-term future. The basis for performing prictive analysis of this data is none other than bas on […]