How can I improve my company logo?
A mediocre logo is like a coffee-stained business card. No matter how good your business is, if your image isn’t […]
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buy leads
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The competition surpasses you in visual impact
Take a look at your direct rivals’ logos . If theirs The competition surpasses conveys modernity and yours. The competition seems
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Fonts that speak your brand’s language
Your logo’s font is like your brand’s tone. Fonts that speak of voice. A serif (like Times New Roman ) suggests tradition, a sans-serif (like Helvetica )
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Roadmap for the digital transformation of your company
Digital transformation can be both an exciting and terrifying adventure. All companies must evolve to remain competitive and meet the
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Involve stakeholders
Stakeholder engagement is essential to the success Involve stakeholders of your digital transformation roadmap . Engaging stakeholders early and frequently ensures
Digital Marketing
Customer experience: the user at the heart of Booking.com’s strategy
Online access by the masses, the multiplication of access points (especially mobile) and the possibility of effectively managing Big Data
Digital Marketing
This is how you recognize a bad manager: the 4 distinctive signs of a boss without leadership
The manager , before being a prestigious role. Is a role of great responsibility . First of all towards one’s employees
Digital Marketing
Professional Needs: The Job Market and Employment According to the Excelsior Report
Which professional figures were most in demand by the job market ? A question to ask ourselves if we want to best
Digital Marketing
Career Guidance: GEMA Business School’s Advice to Realize Your Career Dreams
How do you see yourself in your professional future ? What is your career aspiration ? These are questions that chronically come back in
Digital Marketing
How to Manage Conflicts at Work? Negotiation: A Valuable Soft Skill in Business
It is inevitable: in one’s life within any organization. Sooner or later one finds oneself having to manage a conflict .
Digital Marketing
This is how you recognize a bad manager: the 4 distinctive signs of a boss without leadership
The manager , before being a prestigious role, is a role of great responsibility . First of all towards one’s employees and collaborators.
Digital Marketing
Anatomy of the Workgroup: The Secret to Perfect Team Building According to Google
Teams are the heart of innovation. You don’t need data to make this clear. And in Silicon Valley, teamwork is a consolidated practice, and