Conducting a data governance assessment is the best way. To understand how a company approaches data management as a valuable asset. It is also possible to improve data governance performance based on this assessment. Typically, when considering a new perspective from which to approach data governance. Organizations tend to question […]
Growing concerns about climate change are setting new rules for the game. No matter where we look, the impact is everywhere and affects us all. In our everyday lives as well as in our professional lives. Sooner rather than later, being “green” will become mandatory, and not just a conscious […]
On June 29, 2022, the General Telecommunications Law 11/2022 was publish . The purpose of this article is to analyze the modifications made to the rights of end users that are includ in the current regulation in CHAPTER IV of Title III. Specifically, in these lines I try to develop […]
Thanks to its work on Big Data, Netflix has grown from a DVD-by-mail rental company to a global leader in the entertainment industry. Netflix collects and analyzes all kinds of data on the consumption of its users. From what they search for and how they tag each content to where, […]
In an increasingly connect world, the use of data has become a key factor in the operation of many industries . Including telemarketing. In Spain, the new General Telecommunications Law, also call the Anti-Telephone Spam Law, has establish specific regulations to protect the privacy and rights of consumers in relation […]
In today’s dynamic world of commerce, identifying the areas with the greatest potential for successful campaigns is essential. Sociodemographic data has become a fundamental tool for businesses looking to target their marketing efforts effectively and maximize their results. This data provides a detailed insight into the composition of the population […]
You can check an area in relation to compliance with the 6 required categories (default option) or check a specific one. Be careful not to select more than one category at a time. By zooming and clicking on the map you can see detailed information about each census section. […]
It is happening more and more often: companies are discovering the importance of data . As they say, information is power. Having quality data allows for better decisions to be made and more accurately determine the next steps in a business strategy. However, this is only possible if one fundamental […]
“Lots of data and faster processing speed” has been the motto of organizations that have embraced Big Data as a tool, and with good reason. As computer hardware and software became more capable of capturing, storing and processing large amounts of data, many companies found in it an applicable tool […]
Optimizing our campaign with the right audience is key to optimizing our limited efforts and resources. This makes it essential to do a good analysis and know the available possibilities to better target. To help you in this effort, we have created this classification of segmentation possibilities that will help […]
The year 2024 represents a pivotal moment for marketing, marked by economic challenges and the need to stand out in a saturated market. The key to success lies in the efficient use of data, considered by 87% of specialists as the most underutilized asset. More selective and demanding consumers […]
In a digital marketing master’s degree you’ll have the opportunity to learn about the latest innovations and technologies in marketing market research business intelligence data science and artificial intelligence. While acquiring the skills and knowlge necessary to become a marketing manager research analyst brand manager or promotion manager. MBA […]
