In today’s world of digitalization and data omnipresence, ensuring trust in information management is more crucial than ever. Our CISO Manuel Pantoja guides us through the rigorous journey to obtain the prestigious ISO 27001 and ISO 27701 certifications. Companies must undergo rigorous audits and meet a number of strict requirements […]
Spain registers 6.5% more companies dedicated to the infomediary sector Employment in industry increases by 3.6% The study refers to companies that leverage data from public . Private sources to develop enriched products that benefit both other companies and the community as a whole. Madrid, March 20, 2024.- As part […]
As Google’s plans to phase out third-party cookies move forward, businesses are fac with the challenge of finding alternative solutions to collect data and run personaliz and effective marketing campaigns. First-party data, or first-party data Comprises information we collect directly from customers and users. This includes contact data, sales data, […]
In a landscape where consumer attention is a precious and scarce commodity, brands are adopting hyper-personalization strategies to stand out amidst the digital noise. The aspiration to have rich and complete data has a clear objective: to go beyond the uniform treatment of all users to adopt a differentiated approach […]
In the dynamic market environment of 2024, Artificial Intelligence (AI) . Machine Learning (ML) are positioned as disruptive tools to increase efficiency and find new business opportunities. These technologies not only amplify the data analysis capacity. But also add a layer of intelligence that brings great value to the user […]
In a world where brands play a fundamental role in our lives, they not only reflect our consumer choices, but are also part of our collective identity. Every year, brands fight not only to be sales leaders, but to earn a place in the minds and hearts of consumers, associating […]
Digital marketing is a tool that is currently one of the most important elements in the global market. This is understandable when we see that all the world’s markets are orient towards the online market. The world’s industrialists have understood that in the era we are experiencing it is […]
You must have already consider digital marketing as an important career option when deciding which path to take in life. Due to the digitalization of all areas of our existence – whether personal or professional – learning how to use digital platforms and get the most out of them […]
It encompasses many areas and even has several names: online marketing digital marketing e-marketing internet marketing. But whatever you call it this is undoubtly one of the most important sectors for anyone who is or wants to be a marketer today. And a master’s degree in digital marketing prepares […]
Digital marketing is here to stay and it is clear that whether you want to dicate yourself to this professionally or if you want your business to work and be successful in this increasingly digitaliz world digital marketing skills are starting to be important to learn and very necessary. […]
You must have already consider digital marketing as an important career option when deciding which path to take in life. Due to the digitalization of all areas of our existence – whether personal or professional – learning to use digital platforms and getting the most out of them has […]
Choosing a suitable master’s degree can open doors to new professional and personal opportunities. With a variety of emerging disciplines and approaches it is crucial to carefully explore the available options to find the program that best suits your goals and aspirations. Below we will see in detail some of […]
