The first half of 2024 is the date that Google has set for the definitive death of cookies in its browser, Chrome, which accounts for 65% of traffic in Spain. Others, such as Apple in Safari, have already eliminat them before. Until now, cookies have been useful to advertisers […]
SHEIN’s success is bas on using various Big Data tools, which have allow it to evolve the market from “fast fashion” to “real-time fashion”. If you don’t know Shein yet, it’s probably because you’re not in their target group or you don’t have a daughter or niece who uses […]
When generating valuable data for our business, we can distinguish 2 types of data: Data that has value to my business on its own Data that nes normalization treatment and/or correlation with other data in order to be consider valuable information This activation of data, or its transformation so that […]
The most successful companies of this century are those that take advantage of knowledge of their customers and market Data, data and more data. In recent times, it has become especially necessary to save and store data. Not only for the correct operation of a company, but also because of […]
It’s never been easier to discover new music almost every day, and this at a time when there is little variety on music stations and almost no room for new things. How much do our musical culture and our library owe to that entity with the little green ball! Once […]
The ability to use data around me through data partners gives our ecosystem the plasticity necessary to respond to current and future problems that may arise in an increasingly unstable macroeconomic environment. Departments tend to create data silos, creating protective barriers to their most valuable asset: information. This trend prevents […]
We could say that Data Driven Marketing is the strategy of strategies and we would not be falling into a simple word game, because this concept places the customer at the center of companies’ marketing efforts . Today, consumers have access to a wealth of information, whenever and wherever they […]
The digitalisation of the financial sector in Spain is at a very advanc level, although it is not exempt from facing specific challenges. Spanish banking is the second most digitalis in the world, but the unstoppable growth of online financial services users means meeting diverse and changing expectations. The […]
We live in the era of big data . In large corporations as well as in small and mium-siz businesses, information has become a tool to increase productivity and improve decision-making. Because of this, many people wonder what is the best way to store their structur data . The truth […]
Big Data is one of the pillars of our increasingly digital future. This forecast is so well-establish in the current context that itndisputable, barring some kind of major social or planetary catastrophe. In addition, a new factor has been add that is of indisputable importance: Artificial Intelligence. Although this year […]
Data mining , data extraction … All these concepts, closely related to Big Data and information analysis, are increasingly relevant for companies. Keeping a business on track is not always easy. But the task is greatly simplified if the management team and departments have access to important information. So, what […]
Today, most common business practices revolve around data. Companies need quality information to know who their target audience is and how to communicate effectively with them. This data also helps analyze the reach of marketing campaigns and know when new strategies are required or current ones need to be improved. […]
