1. Data, information and CRM
Information is a set of data that is meaningfully processed according to a given requirement which then results in understandable tables, lists and graphs.
Data are therefore raw information chains that convey very little information on their own. They are like pieces of a puzzle that are difficult to fully understand until they are put together.
When applied to a CRM, data is the basis of the information contained. An element that supports a fragile structure on which the quality of commercial management depends, and therefore, the current and future sales of a company.
It is therefore essential to focus our energy on the foundation of the structure if we want to improve the business strategies that come from CRM. Depending on the quality of the data, we will obtain a proportional quality of information that will allow us to make more effective decisions.
2. Data quality and consumption
The data life cycle
Before being consumed in the CRM, the data must go through different stages. These stages are processes that guarantee the maintenance of the data quality until its use.
data life cycle
ID
Knowing what to look for and how to look for it. We can talk about identifying internal or external sources to organizations based on needs.
Extraction
It is a phase that may involve several departments, from legal & compliance for alibaba photo editing protection issues or IT for issues of interconnections between systems and information security.
Standardization
If the data comes from different sources, it is very likely that a normalization process will be necessary to homogenize its use and allow aggregation and correlation operations.
Labeled
The labeling of data can be similar to its naming or classification. From there, the a complete list of unit phone numbers of the data for the information we want it to link will emerge.
Relationship
This could be the most important part of data processing. How it connects with other data to Důvody, Proč Potřebujete Nejlepšího it into useful information.
Storage
It will be necessary to store it, even if only temporarily, to transform it into information.
Distribution
We can share the data when it is labeled or wait until it is already part of a set of information. Having the ability to offer channels for data consumption is necessary to be able to exploit its full potential across the organization.
Update
Some data lose value over time. To avoid this, processes are applied to search and update each piece of data.
Following the previous analogy, we could say that working at all stages of the data cycle is essential to obtain all the pieces of the puzzle.
However, CRMs by their nature connect to data sources, but they are not software for processing data. Data sources, on the other hand, generate raw data that normally processes the data just enough to be transferred.
As a result, we often find that data sources are connected directly to the data consumption sites, transferring inaccurate or low-quality data.
