The difference between a blog and a website is in its presentation structure and form. The blog can Tuvalu Email List be an integral part of the website. What is the point ? The advantages of the blog for the referencing of your website Blogs can play an important role in the development and  SEO of your website. It allows more responsive and direct communication with customers. For example, a service provider may publish an article to give advice to its customers, and the customers themselves can respond online. Thanks to the blog, you can boost the natural referencing of your website by working on your content strategy!

As such, regularly distribute high added value content in your blog to increase: your visibility, The number of visitors to your site, The number of prospects attracted by the quality of your content and your expertise. How to improve your SEO with a blog? To improve your SEO with a blog, you must adhere to a few basic principles. Publish quality articles related to your activity If your articles are interesting and of good quality, you will get spontaneous inbound links to your blog. This contribution of natural links will have a positive impact on the natural referencing of your blog and your site.

The Organization And Structure

On condition, of course, to define a relevant editorial line. This will also have the effect of increasing the notoriety of your domain. For example: If you are a landscaper, you can blog on gardening tips with stories that are unique to you. It adds an emotional side to your article. What is quality content according to Google? Create relevant links to strategic pages of your website If backlinks are very important in natural referencing, the organization of the internal mesh of your site is the continuity of your inbound links. A bad internal mesh will not make it possible to distribute the contribution the links coming from the outside.

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Good internal networking should allow you to give link juice to the most important pages of your site and improve your conversion rate if you have an e-commerce site. What is a Backlink? What is it used for ? The objective of a blog in an SEO strategy is to position yourself on keywords that are interesting for you and to guide the Internet user where you want them. The internal mesh has the enormous advantage of being able to be completely controlled unlike backlinks. Use long tail keywords The concept of the long tail refers to keywords that, separately, attract few visitors to a website.

Fluidity Of Navigation For The Visitor

These keywords are cumulative and can represent a significant part of the traffic of a website as a whole. SEO: what is the role of the long tail? A well-constructed article with quality content and long tail keywords will make you more visible on Google on phrases with a high conversion rate. The advantages of a blog To conclude, The integration of a blog system to your website is a real added value for your customers, your prospects and for you! A  good content  can boost the SEO of your website. Remember that writing an article to feed your blog and increase the visibility of your blog and by extension that of your website.

The only downside is that writing requires an investment of time, writing skills and patience! The beneficial effects of a blog (as for a website) are measured over time and this requires a dose of perseverance. Working on SEO is a marathon, not a speed race. If you are diligent and if you regularly feed your blog with quality and optimized content, you will see the benefits on the natural referencing of your site in the following months. If you want to know more about SEO:

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