SEO is getting more and more complicated. This also applies to webshops, which often generate new pages and therefore content completely automatically. Charging speeds are becoming increasingly important. And then there are of course the images that are difficult to manage with a large assortment. In this article I will cover 11 onpage SEO tactics that are all important for an optimal score in search engines.

1. Mobile Friendly

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In April we were all confronted with ‘ mobilegeddon ‘. Google announced that websites and shops that are not mobile-friendly score less well in their ranking. With the ever-increasing traffic via mobile devices, hardly Chief VP Operations Email Lists anyone can afford not to have their online presence on mobile. It can all be reduced to three possible options for a mobile-friendly webshop: responsive (indicated by Google as a preference), dynamic serving or a specific mobile url such as ‘’.

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Magento, Demandware, Hybris & Intershop

Many of the well-known e-commerce platforms are already prepared for this, for example in  Magento there is now the option to set up a neat responsive webshop based on the RWD theme. Platforms such as Demandware , Hybris and Intershop already largely meet the needs of mobile shops. Does your organization have an e-commerce platform and do you want to know what Google thinks about this, check it with the test . Make sure you don’t block robots.txt from resources that Google needs to determine if your site is mobile-friendly.

2. Canonical URLs

This is especially important for the larger e-commerce platforms. There are different ways to get to the same product page: for example with action banners, the menu, landing pages, the search function within the shop or with filters. Each path automatically generates a unique url and each url can be picked up by Google. As a result, they compete with each other in the organic results. The internal link juice is spread to these different pages, instead of focusing on one variant. In some cases, they can get in each other’s way so much that they both fall so far in the results that no one even finds out they exist at all.

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