In a world where brands play a fundamental role in our lives, they not only reflect our consumer choices, but are also part of our collective identity.
Every year, brands fight not only to be sales leaders, but to earn a place in the minds and hearts of consumers, associating themselves with values that resonate with their audiences.
Once again this year, we present an analysis of the favourite brands of Spaniards through 20 maps and categories, some of them new, which offer us a more complete and diverse view of the current panorama.
These maps, based on objective data on preferences and sales, reveal how the choice of certain brands varies significantly between the different autonomous communities, reflecting the cultural particularities and identity of each region. We also reflect the habits of the population with more objective data.
It is interesting to note how, on many occasions
The best-selling brand does not clipping path with clipping path most preferred by consumers, showing that success in the market does not always translate into emotional leadership.
This shows that our aspirations and desires as consumers sometimes diverge from our practical choices.
1. Map of the favorite beer brands in Spain 2024-2025 (1)
Map of Spain of the favorite x brands in 2024-2025 by autonomous community
The battle for the beer throne continues, and “beer lovers” maintain their steadfast loyalty to their favorite beer brands .
Although the beer map continues to show stability in terms of territorial preference, Estrella betting email list dominates in the Canary Islands for the first time in many editions, dethroning Dorada, although by very few votes.
Estrella Galicia further consolidates its leadership, extending its dominance by reaching 38% of the votes, and continues to more than double its closest competitor, Mahou .
The Madrid-based brand, the national leader in sales, maintains its second place in preference, with 15% of the national votes. Despite this, it continues to hold its own against its main rival.
On the other hand, Heineken , although it has not managed to establish itself in any Zaujmout Své Vážené Hosty a Chcete territory, continues to be a relevant option at a national level. With a preference of 11%, it is consolidated in third place, although with a slight drop compared to the previous year.
2. Map of the favorite milk brands in Spain 2024-2025
Map of Spain’s favourite milk brands in 2024-2025 by autonomous community
This year, competition in the Spanish milk brand market remains intense.
Central Lechera Asturiana has taken a major step forward, consolidating itself as the favourite milk brand in more territories and leading at national level with 25% of the votes.
This year it has managed to establish itself in Galicia, the Valencian Community and the Balearic Islands, which has made a significant difference in the regional panorama.
Hacendado, Mercadona ‘s white label , remains a strong competitor with 23% of the votes, although it has lost ground in several key regions. The battle between both brands for national leadership is very close, with Central Lechera Asturiana maintaining a slight but decisive advantage.
El Corte Inglés, meanwhile, has secured its place with the bronze medal, achieving a 19% preference share. Although it does not lead in any specific territory, its presence in the top 3 reflects its relevance among consumers.
