As of 2019, it has 1 billion monthly active users. Without a doubt, Instagram is a must for any marketer targeting millennials. Instagram’s new online marketplace launched in March 2019, which is great news for marketers, especially those whose target audience is millennials. The new feature, called ” Instagram Checkout ,” allows companies and brands to sell their products directly without leaving the platform . This sounds like an exciting idea, but will it be a game-changing feature? It’s too early.

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Retention metrics can tell you how to engage your visitors after they leave your site. By tracking retention metrics and comparing them to consumption metrics , you’ll be able to understand whether your. Content is meeting your visitors’ expectations. These metrics are bounce rate, percentage of returning versus new visitors, and frequency Netherlands Phone Number and recency of visits. Content sharing metrics: The content shared by online users is insightful, fresh and informative. In short, they share content that they findextremely valuable. By measuring your social shares across multiple networks, you’ll understand whether your content resonates with your audience and brings value to them.

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Engagement metrics: Engagement metrics go hand in hand with consumption, sharing and retention metrics. In addition to the metrics above, you should also track comments on each post, as they can tell you how your content is affecting your audience. Page depth and session duration are also critical. In other words, you want to know how much time people spend on your site per session , and how many pages they visit. Finally, keep the social chat going . Many social media monitoring tools let you know what users think of you by notifying you when they mention you.

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