The Customer Experience, explains Singapore Phone Number the P4I expert Federico Della Bella, can be defined as a sequence of interactions that take place between a person and a brand in a series of contact points (the touchpoints ) along the journey, or the Customer Journey. and throughout the customer’s entire lifecycle, which is the path that the customer travels numerous times during the entire useful life. These interactions generate cognitive, emotional, behavioral, sensory impacts. In each touchpoint, there is an exchange of information, data, and sensations. A better CX generates more loyal customers (loyalty increases), reducing retention costs and reducing the churn rate. It also induces to speak well of the brand, creating ambassadors among customers.
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On the performance indicators that measure Denmark Phone Number List the results of marketing managers. It is now clear that an accurate Customer Experience requires investments to design and implement it but that the economic benefits that can be obtaine far outweigh the costs. Through a dashboard, it provides all the information in the simplest way possible and applies predictive algorithms to simulate, for example, which changes will lead to a higher rating (the stars that measure customer satisfaction), or which actions are necessary to increase sales. in a particular country or channel.
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