When crawlers find it, they display the content as a snippet, making it easier for users toto locate the information they’re looking for. With that in mind, you need to understand the questions your audience is asking and how you can tailor your content to answer those questions accordingly. HAND-RELATED CONTENT: Does your content answer searcher questions? 2. Know the questions your readers are asking. According to a 2015 article by Eric. Enge of Stone Temple Consulting, 19%. of searches using a question result in a snippet on the first SERP. Typically, such requests fall into the following categories. How How to do How What is 19% of searches using a question result in a snippet on the first SERP, says
SEO Click ToTweet They Can Also Include
Why” questions – why, why – and “what” questions, such as “what is the gestation period for a giraffe?”With these main categories in mind, it’s time to think about how they might apply to your users and, more importantly, and how you can adapt your content to these question formats. For example, instead of targeting the general keyword “marketing”, consider expanding the long-tail keyword “how to research marketing”. Although the first query is too broad. the second mimics a question one. of your readers would probably type into Google. As such, content that follows is more likely to earn a spot in the snippets box.
Google SearchBox Another Site,
Answer The Public, is a great way to find questions your audience might have. Watch what happens when I type “marketing” into his tool. The [email protected] site is a great way to find questions your audience mighthave, says Click to tweet answers-the-public-site.jpg Click to enlarge 3. Create really high-quality content. The main thing you need to understand about featured snippets is that they don’t circumvent Google’s complex ranking system. They are part of the organic results of topics for a query. For this reason, it’s essential to keep all standard ranking requirements in mind when creating featured content. This means that your content should check these points: High quality Complete Entertaining (to engage the reader)