What can and cannot be advertised in Poland

In this article you will find regulations regarding advertising in Poland, including prohibitions, restrictions and severe sanctions for violating advertising regulations, such as financial penalties or even suspension of advertising activities. All information discussed will help companies and advertising agencies understand the rules and restrictions of advertising in Poland and run campaigns in accordance with the law and advertising ethics.

Advertising of products and services

In Poland, advertising of products and services is subject to certain regulations and restrictions that aim to protect consumers against misle Phone Number Data ading information and promote an ethical approach to advertising. In this section of the article, you will learn about the rules and regulations regarding advertising products and services in Poland, including acceptable and unacceptable forms of advertising and strict sanctions for violating advertising regulations.Legal regulations regarding the advertising of food products and dietary supplements are very strict, which is due to the fact that they have a direct impact on the health of consumers. Pursuant to the Act on Food Safety and Nutrition, advertising of food products cannot mislead consumers as to their composition, nutritional value or health properties. Advertising must comply with food and pharmaceutical law, and all advertising content must be based on scientific facts. 

Alcohol and tobacco advertising

Advertising of alcohol and tobacco is very limited in Poland. This is because alcohol and tobacco have a negative impact on consu BEB Directory mers’ health and can lead to seri ous diseases. When it comes to alcohol advertising, there are very strict regulations in place to protect young people from the negative impact of its promotion. Alcohol advertising may only be published in media that are permitted to publish this type of content. Moreover, alcohol cannot be advertised, for example, on television before 9 p.m. Alcohol advertising must comply with the requirements of the Act on Upbringing in Sobriety and Counteracting Alcoholism and the Act on Upbringing in the Family. Advertising of tobacco products is completely banned in Poland. Restrictions also apply to the promotion of tobacco products, including their sponsorship. The tobacco advertising ban aims to protect consumers’ health and reduce nicotine addiction. Advertising of tobacco products is prohibited in accordance with the Act on Health Protection against the Consequences of Using Tobacco and Tobacco Products.

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