Creative briefing is essential for you as a customer, as well as for your provider. Before thinking Kazakhstan Email List about the design of your communication medium, it is essential to ask yourself all the right questions related to your communication project. Because the more your service provider (communication agency, web agency, web agency, print agency) has information about your communication project, the more it will be able to offer  communication support in line with your project. The creative briefing comprises several stages and must answer essential questions for you, the principal, as well as your service agency. Who are you ? What are the activities of your company? By explaining your strengths, your values ​​and evoking those of your competitors.

The problem? The constraints to be respected? They can be technical, graphic, human or related to deadlines that can be short for production and delivery. The objective of your communication medium. Can it be informative, it can aim to increase the visibility of your company, its notoriety, increase sales or even re-boost a product? The briefing is a work of reflection that the principal must carry out before even contacting a communication agency. The objectives must be clear and defined upstream of the realization of the project. The analysis of the project components must be carried out on essential points and answer the questions previously asked.

What Is The Role Of A Creative Brief?

Indeed, the more the service provider will have elements specified in the briefing, the more the artistic direction will be able to propose an effective and relevant creation. All parties will be winners. The creative briefing for the print is essential whether it is for the client, the communication agency or the graphic designer. Its objective is to define all the contours of your project, to explain the problem to be solved by exposing its various constraints. Upon receipt of the brief, all that remains is for the agency to analyze it and then provide a print communication solution that meets the needs and budget of its client.


For the creation or redesign of a logo, for example, it is essential to know the role of the logo and its objectives in order to establish a briefing to be sent to the communication agency or to the graphic designer. Be simple to remember and “speak” to your target to identify your activity, the services of your company, by the use of colors , the design (if there is one because sometimes the name and the colors speak of ‘themselves) , the choice of typography, Be vector-based to adapt to all sizes of communication media, Be unique to represent you while differentiating yourself from your competitors,

The Essential Questions For All Briefs

It is important to know your competition and to clarify the main elements that differentiate you from them. If you can pass on logo examples of your main competitors, that’s a plus! It is also essential to explain the graphic universe that you want to project and adopt. Even if it means selecting graphic identities (from your sector and outside the sector) that you like and giving the reasons. Snapshots or other elements that the graphic designer must absolutely avoid when creating, The main orientations desired for the creation of your logo, Creative briefing is a term that can also be used in the field of the web. It will be different and more complete because it takes into account the technical aspects and SEO.

Creative briefing for the web is more commonly referred to as specifications. It allows the client to ask the right questions before carrying out his website creation or  redesign project . Beyond the graphic aspect of web design , it also poses technical issues related to the tree structure and referencing . The specifications are as important for the client as for the web agency before the establishment of a quote and the realization of the project. It makes it possible to formalize the needs, expectations and objectives taking into account the constraints and to border the whole for both parties.

Leave a Reply

Your email address will not be published.