The SEO content is very important for the SEO of your website . Good SEO content will make your site visible in search engine results including those of Google. It will allow you to increase organic traffic to your site Greece Email List and boost your visibility. The SMO is therefore to be distinguished from the SEM. They can, however, prove to be complementary. For example, Facebook, like Google, has its advertising network with a large network of distributors (Display). These are separate networks. Together, they therefore significantly increase your visibility on the web. SEO content is content that is optimized for search engines . All texts and visuals on your website can be SEO optimized.
The SEO (Search Engine Optimization) is also known as ” SEO “. SEO is the art of optimizing the positioning of a web page. The objective is to appear in the first positions of the results of search engines and in particular on Google. Why create SEO content and why for Google in particular? Thanks to these few figures on Google’s market share in web search, you will find an initial answer. This will help you better understand why it is essential to produce SEO optimized content for your websit. These few numbers alone illustrate why you need to meet Google’s content requirements. To get good visibility on Google, SEO content is king.
Depending on your industry
Visual content may be as important as text content. Since 2001 (corresponding to the birth of Google image) , image search has been steadily increasing on Google. By using quality images related to your business activity, you can gain quality traffic to your website. This is the case, for example, for communication agencies, e-commerce sites, portfolios of artists such as photographers and graphic designers , image banks, printers, etc. And don’t forget that Google Images changed at the start of 2017 (for France) . The advantage of this update allows a more qualitative image search. Creating SEO optimized content will be beneficial for your visibility, provided you meet certain criteria at the level of the web page that will house your content. A web page containing SEO content must include.
It should contain the title of your web page and its content will be displayed in Google results. It must of course contain the main targeted keyword. It informs Internet users of the content of the web page concerned in the form of a short description. It is visible in search engine results and should encourage the Internet user to click on the link on your web page. When SEO content is added to other actions, you put the odds on your side to optimize the SEO and positioning of your web page. Does the SME speak to you? Need a little reminder? SME is the addition of SEO, SEA and SMO. And yes, the three complement each other and allow your website to rank well on Google.
Why call on a professional web editor?
Indeed, unique and quality SEO content must be relayed on social networks. Promoting quality SEO content is the best way to naturally get backlinks to increase awareness and visibility of your web page. Writing high added value SEO content is essential to improve your positioning on Google . If, despite all your efforts and by following these few tips, the positioning of your website does not meet your expectations, do not hesitate to call on the services of a web agency to carry out an audit of your website. . This audit will allow you to identify and correct the weak points of your site in order to improve its performance.
And writing for the web, like making shoes, drawing houses, or teaching lessons, is a profession in its own right. And since it’s not your job, it’s in your best interest to entrust this mission to someone who knows how to do it – a professional web writer. He will understand your needs, write according to your specifications and translate your thoughts better than you can. Think about it: as its algorithms evolve, Google tends more and more to prioritize the quality of content . Today, it is no longer enough to write text toast with a few well-chosen keywords to ensure good visibility in the results. It is also, and above all, necessary to offer content with high added value, written by professionals and thought out globally via a content strategy built upstream.