This is where the question of the no follow / do follow link takes on its full meaning. The link is like a lock: you can open it so that the water can circulate freely, or, on the contrary, decide to close it so that nothing passes. The same Indian Email List goes for the “juice” of netlinking, via the do follow / no follow attribute. A do follow link placed on a page A and returning to a page B will transmit part of its ranking. This optimizes the positioning of page B on search engine results (depending on the anchor chosen). A no follow link placed on a page A and returning to a page B does not transmit anything of its ranking.

The positioning of page B is not impacted, regardless of the popularity of page A and the relevance of the anchor chosen. In fact, the no follow link is a closed lock: it sends a signal to search engine robots so that they do not take it into account when crawling. For the Internet user, however, nothing changes. He sees no difference between a no follow link and a do follow link. Since it does not bring notoriety and it has no use for natural referencing, what exactly is the use of a no follow backlink ? Everything depends on the perspective. For a webmaster, the no follow link is useful.

Transfert de jus lien no follow do

It allows him to instruct search engines not to follow it. So that it is possible to quarantine a link without blocking others on the same page. Because the link refers to a page considered “unreliable” or whose content is not guaranteed. Unscrupulous SEOs use wild netlinking (by placing links in comments, for example) to increase the PageRank of more or less questionable sites – which the no follow configuration can avoid. To trim the negative impact of paid links on Internet users and on search results (Google provides more information on this page ). To prioritize the crawling of a site by search engine robots and ensure that certain pages are not indexed.

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For an SEO, the problem is different. If the majority of SEOs agree that the no follow link is not always a closed lock (Google robots can sometimes follow this type of link, despite what the search engine officially says) , it however, the PageRank of the landing page is not changed. Naturally, an SEO will therefore prioritize the gain of backlinks in do follow in order to optimize the positioning of the desired page. However, as is very often the case with SEO, nothing is set in stone. It doesn’t say that a no follow link is 100% useless as part of an SEO strategy – although it could only convey authority at best.

How to place a no follow link in a web page?

You should also know that any link brings traffic. Since the Internet user does not distinguish between do follow and no follow, this attribute has no impact on their decision to click. A no follow link may have little (or no) SEO effect, but it continues to contribute traffic volume. In addition, some no follow links are always appreciated. For the netlinking of a site to be considered natural by Google, it needs to receive both types of links! The engine might find it odd that a site only benefits from do follow links among thousands of backlinks … A digital agency has an important, even essential role in the web communication of your company.

A digital agency specializes in the creation of digital content for companies, institutions … It is a communication agency capable of creating websites and offering all services related to web marketing . What do you need to know about a digital agency and what can it do for you? A digital agency is an expert in communication on the web . She supports her clients from the definition of a need to the development or creation of digital solutions such as. To cover all fields of web marketing, it brings together creatives, web designers, developers, SEO managers, Community managers …Depending on its size and expertise, a digital communication agency offers the following services.

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