Blogs and online newspapers, the web editor has become essential. The copywriter for the web is part of the family of digital communication and marketing professions. The web editor produces and manages text Russian Federation Email List content in whole or in part for a website, blog or web application. It respects an editorial charter and Google’s recommendations for web writing. Web writers can work for a content publisher, a communications agency, or as Freelancers. On the salary side, a junior web editor will start at the minimum wage. web writing The mission of the Web Editor The web editor is responsible for writing and integrating the content of a website, blog or web application.

The web editor produces editorial content adapted to the web. Web writing indeed respects constraints linked to natural referencing and reading on screen . Writing and SEO constraints The web editor must respect writing constraints specific to web referencing: The SEO Text content must be easily readable by search engines to improve natural referencing, also called SEO . The keywords associated with the article must arrive on the first pages of Google. The editorial charter This reference document is intended to ensure the consistency and quality of a publication. It formalizes the subjects to be treated, the tone to be used, the targets to be reached as well as a series of rules and procedures.

What Are The Implications For Your

Web writing standards and best practices The web editor must write content in order for it to be seen and read. It must take into account the fluidity of reading and facilitate reading for the Internet user. The writing must take into account the interactive dimension of the web, such as hypertext links, the requirements of search engines, the density of keywords used, etc. Quality and adapted text content The web copywriter must write quality SEO optimized text content that meets Google’s criteria and conforms to his client’s order. The editor has two objectives:  Write so that the content is seen The web editor must pay particular attention to the following points:


This development confirms Google’s desire to see all websites migrate to the HTTPS protocol. Why this evolution and what are the consequences for website publishers? Some sites not using the HTTPS protocol  will be reported in a few months on Chrome 56. Google has announced the evolution of its Google Chrome browser, its  blog  reserved for developers. Unsecured web pages will be flagged in the browser’s address bar. evolution google chrome protocol https Reporting unsecured sites on Google Chrome from January 2017 The first web pages affected by this Google Chrome report will be all those where we leave potentially confidential information. (customer areas, member area, etc.).

Google Via Its Chrome Browser Will Start

This report will then be generalized to all websites without the HTTPS protocol . What is the HTTPS protocol? Why Google encourages its generalization? What consequences for unsecured sites? You will find all the answers in this article. What is the HTTPS protocol? The HTTPS (Hypertext Transfer Protocol Secure) is an  HTTP protocol to which was added a layer of encryption SSL (Secure Socket Layer) . The HTTPS protocol exists to overcome the shortcomings of the HTTP protocol. As a reminder, the HTTP protocol allows: To receive information from a web server, Send information to a web server. These exchanges of information between an Internet user and a website via the HTTP protocol are not encrypted.

The direct consequence is a risk of misappropriation or falsification of this information. The HTTPS protocol allows visitors to a website to verify the identity of the publisher and the certification body using an  SSL  certificate (electronic certificate) . The SSL certificate guarantees the confidentiality and integrity of data sent by visitors to a website by encryption. Information on the SSL certificate of the site Information on the SSL certificate of the site available on Chrome Sites secured with the HTTPS protocol offer the following advantages: Protection of visitor data and your customers’ transactions, Compatibility with 99% of browsers, An improvement in natural referencing  (SEO ), Encryption up to 256 Bits (thanks to the SSL certificate) .

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