It encompasses many areas and even has several names: online marketing digital marketing e-marketing internet marketing. But whatever you call it this is undoubtly one of the most important sectors for anyone who is or wants to be a marketer today.
And a master’s degree in digital marketing prepares you for many great jobs in this dynamic sector.
What is digital marketing?
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Digital marketing is the promotion of brands or products through one or more forms of digital mia. In the last decade the rise of smartphones apps and the internet has meant that digital marketers have to connect with consumers through various devices and digital platforms including social mia.
Digital marketing combines the creativity of developing new and interesting ways to convey the message of marketing campaigns with the technical side of tracking and analyzing data.
Digital Marketing Is Booming
Brands now spend more on digital advertising than they do on traditional marketing. Logically they have a good reason for doing so:
Digital marketing allows companies to send ultra-personaliz messages directly to potential customers for far less than it costs to create and broadcast a 20-second ad or to paper a city with flyers.
Today marketers can easily track customers’ online activities and use data mining and prictive analytics to isolate increasingly specific customer profiles:
For example women ages 30 to 35 with two or more cats who drive hybrid vehicles and have environmental concerns.
They can then use that information to determine drop shadow which customers are on the cusp of making purchasing decisions.
Ensure Success
Not long ago marketing was mostly about creating lucid magazine TV and radio ads. Back then you didn’t even ne a college degree to thrive in the marketing industry.
Today (and even back then to be fair) a master’s degree is probably the surest path to success in marketing. Part of that is because the mia landscape has expand and chang radically and continues to do so. Traditional mia such as magazines and television are being replac by apps and digital messaging.
Digital developments have transform the LinkedIn Premium Şirkət Səhifəsi sınaq mərhələsindədir way we: consume news; communicate with family friends clients colleagues…; seek information about products and services; receive advertising.
Did you know that more than 2.5 quintillion beb directory bytes of data are creat every day? The digital world is churning out data at spes previously thought impossible.
But what’s really going on with it? For data mining and digital marketing specialists this is an exciting time. Together these disciplines offer a differential advantage for companies and brands as data science continues to revolutionize the way digital marketing is craft and implement.
