Shoppable videos feature clickable links embedded in the video – a potential customer clicks on the link and is directed to your store. It’s a format that brings together commerce and content in an engaging and interactive environment.
It’s a win-win for any company and leveraging shoppable videos has the power to encourage a transaction while keeping consumers engaged in your brand.
“This blend of live streaming and online shopping is as engaging as it is effective”.
Traditionally recorded and then posted to a website. Marketers are now turning their attention to going live. Essentially the new version of telemarketing, instead of watching pre-recorded content, consumers tune in to live product presentations. And can shop directly from the video.
And it works; 2% is considered a good conversion. Rate in traditional e-commerce, but the median live. Commerce conversion rate is a whopping 10%, an amazing 5 times better conversion rate. This means that this blend of live streaming and online. Shopping is as engaging as it is effective.
Target audiences are also eating up instructional content. From how to put together a springtime outfit. To how to put together a new piece of Australia WhatsApp Number List furniture, these types of educational videos. Are a growing source of engaging content that. Helps brands establish their expertise.
By offering insights into why customers. Should buy your brand, these how-to videos can also lead. Consumers down the sales path without the hard sell of traditional marketing techniques.
You’ve Got to See It to Believe It
Seeing is believing; 79% of people say user-generated content (UGC) highly impacts their purchasing decisions, and consumers are 2.4 times more likely to rate USC as authentic when compared to brand-created content.
One of the best ways to give consumers what they want is to offer customer testimonials instead of (or as a supplement to) the traditional written reviews. Video lends a sense of authenticity; allowing customers to see and hear a reaction, making it more credible and engaging.
Unboxing videos are also trending strong. As the name implies, these are videos of people opening up boxes or packages of products they’ve purchased and showing them to the camera.
Once limited to YouTube, this type of video format is now wide-reaching, and users can find unpacking videos for just about any product imaginable on Instagram, Snapchat, and Facebook.
“Brands can reduce costs as well as content needs by tapping into the power of user-generated videos.”
Brands can reduce costs as well as content needs by tapping into the power of user-generated videos.
Now useful as social media content as well, companies that turn filmed testimonials and unboxing clips into shoppable videos will hit that sweet spot between forming meaningful relationships with customers and marketing success.
Wrapping It Up
Elespacio has explained the importance. Of video which has quickly eclipsed traditional forms of. Marketing to become the most popular type of content online today.
Once you’ve got their attention, keep. Them tuned in with a smooth, 5g-powered interface that takes the friction out of the equation. And brands will have consumers in a prime position to make a purchase.
“It’s all about giving people what they want, and they want to click play.”
With so much content out there, the challenge is to know how to grab consumers’ attention. But the answer isn’t as hard as it might seem; brands simply need to hone in on.