Using visuals in your content marketing strategy is a no-brainer in 2022.

The results of a survey conducted by Venngage show that, in 2021, 48.2% of all published content included visuals. Moreover, as many as 64% of marketers stated that visuals were either essential or very important for achieving their goals.

5 Types of Visuals You Need in Your Content Marketing Strategy

You may be wondering: What are the Bolivia WhatsApp Number List types of visuals you need in your content marketing strategy to cut through the noise in 2022?

Bolivia WhatsApp Number List

Well, it’s safe to say that stock photography (no matter how convenient) most probably won’t cut it. In truth, the best way to grab consumer attention with visuals will be to use some of the more advanced formats listed below.

Let’s get into it.

Videos

Videos aren’t anything new in the content marketing world. After all, Facebook has been allowing users to post and live stream videos since 2007. Nonetheless, they are still the most favorite type of content for a lot of people.

A 2021 survey from Statista revealed that Android mobile phone users spent (on average) as much as 23.2 hours watching YouTube videos per week. Add to that the 13 hours they spent browsing TikTok, and it quickly becomes clear why video is the number one type of visuals you need for your content marketing strategy.

For businesses trying to grab user attention, it helps to consider the types of videos consumers like to watch.

As you can see, some of the most popular video content types include:

  • tutorials
  • how-tos
  • live streams
  • educational resources
  • product reviews

So, if you’re looking to invigorate your visual content, think about how you can utilize these on your distribution channels. Skillcrush, for example, uses videos on its reviews page. Each customer review is complemented with a personal video, telling exactly how the brand’s product helped the customer achieve their business goals.

But if social proof in the form of video doesn’t work for your marketing goals, perhaps you can turn towards something a bit more snackable?

Instagram, TikTok, and Snapchat are great places to post short-form video content. Experiment with posting behind-the-scenes insights from your company and exclusive previews of upcoming product releases. Or, if those don’t strike a chord, you can do what MailChimp does. Use short videos to provide quick tips and help your customers get more out of their purchases.

GIFs

Using videos is a great way to attract user attention. But the truth is, they can be expensive and time-consuming to produce. Plus, they take up a lot of space, so they may not work equally well across all distribution platforms.

For this reason, it’s not a bad idea to look for more space, time, and cost-efficient formats that are just as engaging as videos. The solution? GIFs.

These short animations are super-effective at grabbing user attention and conveying information in an instant. Perhaps most remarkably, they add a dose of fun to otherwise boring marketing messages.

Just check out this example from Amazon. It’s not only humorous but also actively works to make the brand’s platform synonymous with holiday shopping. It’s one of the best examples of a successful branding strategy out there.

Data Visualizations

Data visualization is another excellent format of visual content to explore.

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