Are you an online retailer? Do you sell something online? Have you ever wondered why 10 reasons why people people buy and what are the different reasons for buying?
People don’t buy without a reason. If you want your website or online store to be more successful than others, you need to know the reasons that motivate people to buy. We’ll go over those (often subconscious and psychological) reasons in this article.
After reading this article, you will be able to better shape your sales messages and product page copy. You will be able to justify a purchase in ways that make people take action.
It’s quite common for phone number list a salesperson to focus on just one factor that makes people buy. When you can justify a purchase with more than just one reason, they are more likely to buy from you.
10 reasons why people buy
According to several market studies, people buy because they want:
- Make money
- Saves money
- Saves time
- Avoids effort/trouble
- Get rid of mental or physical pain
- To gain comfort/well-being
- To receive praise/compliments
- To feel more loved
- To be more popular 10 reasons why people or to increase one’s social status
- Cleaner or better hygiene so they are healthier
I went to read Paytrail’s consumer survey ” What do you buy online and why ?” According to it, the most important reasons for buying online were:
- Ease of purchase 44%
- Ease of finding products 44%
- 38% cheaper than traditional stores
- The product/service would not have been available (in Finland/in the area of residence) anywhere other than the internet 35%
- Comparing prices was easier online 27%
The answers confirm the 10 real reasons to buy mentioned earlier. Respondents to Paytrail’s survey wanted to a) avoid effort/hassle, b) save money, and c) save time.
How to put information to good use in your online store or website
Now that you know for sure why people buy, let’s explore ways you can improve your own company’s sales by utilizing data.
First of all, you should use multiple reasons to buy instead of just one. Don’t worry if you don’t immediately come up with more reasons to buy from you. We’re getting there…
We start the brainstorming process by asking yourself a few questions about your What to Look Out for When Tracking Search Engine Rankings product or service. It may seem difficult at first, but don’t give up. The more ideas and answers you come up with, the better and more diverse your ability to justify the deal to your customer and different target groups.
Ask yourself these questions and write down your answers
- List ways my product/service helps the buyer make money?
- How will my product/service help my customer save money? For example, immediately, within a month or a year?
- How does a customer save time by purchasing my service/product and what could they do with the time they save?
- What things does the buyer no longer have to do after they have purchased my product/service? (This shows how they can avoid the effort/trouble)
- How does my product relieve emotional or physical pain from the buyer?
- How does my product increase the buyer’s well-being?
- How does my product help the buyer receive praise/praise?
- How does my product make the buyer feel more loved?
- How does my product make the buyer more popular or raise their social status?
- How does my product improve the buyer’s health?
Remember, the more benefits you can list, the more reasons you can offer to buy your product/service. You’ll probably come up with the first few quickly, but after that you’ll really have to think about things from the buyer’s perspective. That’s when the most brilliant ideas usually come to mind.
If you use your own product, that’s always better – list your own experiences.
In no time, you (and your competitors) will have a list of dozens of ideas that you can use in all your marketing – on your website or online store’s product pages, landing pages , emails, online ads, and brochures.
In summary
- Commit the 10 reasons mentioned to memory and you will know why people buy.
- Use as many of them b2b fax lead as possible in your sales copy . Use the things you have previously developed/listed that relate to your product/service.
- Also list benefits other than saving money or time, even if those are the easiest to come up with.
- Use your creativity and combine different reasons in an inventive way.
