A selection of interesting content formats from the Digital Milestone team to stand out from the competition and attract the attention of your audience.
1. Games on social networks
In Instagram Stories, you can create various telegram data games with users. For example, various questionnaires and quizzes, attentiveness tests, coloring pages and postcards.
Example : together with S7 Airlines we offered subscribers to creatively fill the airplane cabin.
Games on VKontakte can be organized with the participation of a chat bot.
Example : together with UBRiR, we organized a contest to engage subscribers. In the first part, users had to guess the name of one of the 100 Olympic which carnival products to sell in the online store? champions we had thought of. The bot checked the answers and communicated with subscribers. In the second part, users played rock-paper-scissors with the bot. In the third part, they competed for victory in the comments.
2. Narrative approach
Posts and Stories will be read if they are engaging. Storytelling is a great solution for this because it allows you to engage the reader through a plot line or a coherent narrative.
Example : with S7 Airlines we launched a pre-New Year special project “Travel Horoscope” and fairy tales about interesting places.
Now endless Stories are trending, linked cmo email list together and consistently developing one idea. Also popular are publications in which brands tell a little more about themselves, for example, reveal the backstage of production, work, give more insider information.
3. Web series on Instagram
Web series is not a new content format for the platform. All the functionality of the social network is conducive to long-term communication with the audience.
In 2013, a black-and-white series called Desert Friends was released on Instagram . It was a series of 15-second video posts and told the story of the adventures of three friends who ended up in the desert and fought aliens there.
The static post formats for teasers and videos are us in the crime Instagram series Shieldfive . Its total duration is only seven minutes.
The first series about the Holocaust in the Stories format, “ Eva’s Stories ,” was releas in 2019. The videos are sav in highlights, and the account is styliz as the main character’s personal account.
