Using Contests to Engage Users
Gamification on WhatsApp often begins with simple contests—like “answer & win” or quiz challenges. These campaigns encourage users to participate actively, creating fun engagement rather than passive message reading. It’s a smart way to promote brand awareness and loyalty.
Loyalty Programs Through Points
Many brands are now offering point-based systems on WhatsApp, where users earn points for actions like referring friends or making purchases. These points can be redeemed for discounts or gifts. WhatsApp becomes the platform to notify, track, and reward users in real-time.
Spin-the-Wheel and Lucky Draws
WhatsApp is being used to send users a link to gamified landing pages like spin-the-wheel or lucky draws. Upon clicking, users engage in a short game and win rewards. This method boosts click-through rates and provides a viral sharing opportunity.
Story-Based Interactive Messaging
Some businesses send out short story-based game challenges via WhatsApp, where users choose options and progress through levels. These interactive messages increase session time and build a stronger emotional bond with the brand through fun storytelling.
