August. 35 degrees in the shade. Even moving two steps away from the umbrella is too much for us to handle… but online marketing is not going on holiday. The summer season offers some very interesting opportunities for brands.
Digital marketing in summer that is bought in August
To make the most of this moment, brands are betting on casual tones, bright colours, humour and good vibes. In this way, they manage to connect with this general state of relaxation and bring a smile to their audience’s face.
Why do online marketing in summer?
August is one of the best months for marketing for many brands. Soft drinks Europe Cell Phone Number List beers, travel, flights and leisure are classics of the season, but many others know how to take advantage of the occasion to launch themed promotions.
And in summer, consumers are more
Eceptive and more predisposed . We are more relaxed, we Telegram Database Users File much more free time and leisure, we have accepted that it is a time of spending and for all this, we listen to the proposals of the brands in a different way.
Ideas to refresh your digital marketing this summer
Launch a photo contest . Few things say “summer” more than a photo of feet on a beach, right? Summer photo contests are a classic for brands at this time of year, but they’re very effective if you know how to turn them around to relate them to your brand. Offer an attractive prize, do a good job of promoting it so people are encouraged to participate, and take care of the details.
Plan your sales campaign
Without a doubt, one of the reasons why brands make a BT Leads during the summer season is the sales. Discounts are one of the most convincing arguments for consumers, but to get the most out of them, they must be accompanied by a solid summer online marketing campaign.
To avoid being caught without resources, preparation is key
Have a well-planned promotional strategy and, if your website includes an e-commerce site, don’t forget to prepare for traffic spikes to prevent the site from crashing.
Take advantage of the virality of holidays
What are social networks for, if not to brag about where you are going on vacation? We love to comment on our favorite plans and destinations, so this is a fantastic excuse for users to interact with your brand.
Something as simple as having them
Position themselves in the dilemma “beach or mountain?” can be a good excuse to start the conversation.
Music, maestro! Another of this season’s classics is, of course, the song of the summer.
