Email marketing, be it in the form of newsletters, promotional emails, welcome emails or event reminders and follow-ups, brings one of the highest returns (ROI 4,400%) and the highest click-through rate compared to other digital media. That’s why three out of four B2B marketing professionals use newsletters to distribute content. Email marketing is expected to continue growing rapidly through 2025.
With the abolition of third-party cookies
the increasing importance of data protection and the consensual use of data, email marketing is a welcome alternative. Email marketing is not only cost-effective, but can also be easily optimized. In addition, opening, click and response jordan mobile database rates allow campaigns to be easily evaluated. On top of that, with this form of marketing you have the consent of the recipients, as they have consciously registered to receive these emails and can read or unsubscribe at any time.
If you’re not sure where to start, check if your CRM platform supports email sending. If not, try some external providers, such as MailChimp . Set clear goals that fit your marketing strategy, because when you know what and, more importantly, who you want to reach, it’s easier to identify interesting topics and write content.
Influencer Marketing
Influencer marketing is one of the fastest growing marketing measures of the last five years. Initially very popular in the B2C sector, it is now also on the rise in the B2B sector.
89% of all B2B brands that use the best channels for b2b lead generation. influencer marketing are convinced of its success. 70% of the B2B companies surveyed say that they have improved their brand awareness. 56% say that influencer marketing has helped them generate new leads. So it is to be expected that this trend will continue in the future.
The advantage of influencer marketing
is that you are working with someone who is already known and trusted by the target group. Influencers also know how to create meaningful content that resonates with the community and attracts new followers. With a suitable cooperation, you can easily increase your brand awareness and expand your reach.
When deciding who to work with, don’t just look taiwan lists at the number of followers or subscribers. Instead, start with a clear buyer persona . Look at what platforms your target audience uses, who they follow on social media, and who they interact with on LinkedIn. Use this information to figure out who in your industry is the best fit for your business and what type of content resonates best with your target audience. You’ll be building new business relationships in no time.
. Video Marketing
There are more platforms for video content creation today than ever before, and it’s no surprise that 78% of users watch some form of video content weekly, and 84% of users purchase a product after watching an advertising video.
Why is video content so popular? Visual content is more engaging than static images. Moving images capture our interest because our brains perceive them as interactive and memorable.
Video content can help you increase your company’s brand awareness, generate more leads and sales , reduce support calls, and increase traffic to your website.
