Cold calling emails, in which a company introduces itself and its offer to a potential customer, gives a first impression and builds a new relationship, are the starting point of most sales activities.
However cold calling emails can also
be off-putting and, above all, are not always easy to write. Fortunately, you don’t have to reinvent the wheel! Our sales team has put together eight email templates for different situations that you can use as a basis for your cold calling email list of mobile number database campaigns. Expand the templates further based on your research, your tone of voice and your own information.
Want to learn more about how to write a compelling cold calling email? Check out our simple guide and learn how to write a successful cold calling email in four easy steps.
Email template for website visitors
With Leadinfo you can find out which companies visit your website. Use this information for cold calling and send personalized cold calling emails instead of just adding new leads to an impersonal mailing list.
Take into account the behavior start by following your target on linkedin and then give on the website and offer the lead a personalized solution tailored to the problem and surfing behavior.
Subject line: How can we help you?
Hello [Name],
I am [your name] from [your company]. You and a number of your colleagues from [company] visited our website and [action on the website].
I assume you’ve been trying to figure out how
to solve [business solution]? So I’ve done some research for you and discovered some interesting options for you.
One option would be [your suggestion, based on your research].
Given the number of your colleagues belgium business directory who have been researching [your company], perhaps it would be useful to arrange a brief discussion?
I would be happy to hear from you.
2. Email template for blog visitors
If you notice that a visitor has shown interest in a particular category or topic on your blog, you can offer them more resources on that topic. For example, offer an eBook on a related topic or invite them to a webinar. A blog visit is an excellent way to start a conversation without selling anything.
Subject line: Would you like to learn more about [topic]?
Hello [Name],
My name is [name] and I would like to invite you to our next webinar on [topic]. During half an hour you will learn more about [aspect 1], [aspect 2] and [aspect 3].
If you are unable to attend the webinar live, I would be happy to send you a summary as I am sure the insights from our webinar will be helpful to you.
I would be happy to register you for the webinar.
I look forward to hearing from you.
3. Email template for customers who use your competitor’s product
Demonstrate to potential customers that you are different from your competitors and perhaps even superior to them. Explain why without bad-mouthing your competitors or making a direct sales pitch.
The best way to do this is to communicate your USPs in a neutral tone and explain why you are a better fit.
