In Mexico is taking place in an accelerat manner, going from a penetration of almost 9% in 2010. To a projection of ending 2015 with 68% of the lines associat with a Smartphone [4]. Which shows that innovation in mobile payments cannot focus on the bank segment, but should take advantage of the facilities provid by the use of a Smartphone, allowing users to make mobile transactions in a simpler way and with increasing security.
It is this last point that no mobile payment
solution or platform can forget, because it is a reality that a major barrier to entry for the adoption. Of mobile platforms is people’s distrust; distrust due to various cases. Of fraud that colombia phone number data have exist in the past, which although they do not derive from a technological issue. The fraud is perceiv as such, combin with the lack of knowlge and misinformation about. Computing on the part of the majority of the population, with which any minor incident that generates economic. Damage to consumers, coming from some error window in mobile payment platforms, can mean years of delay in their adoption.
Security
Security should not only protect the consumer
But also those on the other side of the table, who are not a large retail store or a financial. Institution or one of the largest online stores; but also entrepreneurs who have a small online business or a corner store or a local workshop. All these businesses that must incorporate the acceptance of mobile payments must be certain that the acceptance of this type of payment does not result in a risk that could compromise the continuity of their business, which is the case today with the acceptance of payments with bank cards. Hence the reason why penetration has not been achiev in this type business. In addition, mobile platforms must consider belgium business directory the reality and current situation of the users they seek to incorporate, since the ucational level is very basic or even non-existent in many cases, so it cannot be expect that in order to guarantee the level of security, complicat processes must america phone number be compli with that users must learn.
