Calculating the ROI of your Email Marketing strategy will indicate whether your efforts are really working and whether that investment should be maintained.
While some images have intangible goals like “educating the public,” in other cases they can clearly quantify the return and compare to the results of the other components of your marketing mix.
How to optimize results through good practices
In addition to integrating Email Marketing into your content strategy, there are other practices that can help maximize the results of this partnership. Below you will find some of them:
Welcome email
Any company that wants to be successful with its Email Marketing strategy must have a welcome message for new contacts on the list.
This is the one that will make the “first impression” of your relationship.
The welcome email should introduce the company spokesperson (or brand personality) who will be sending future messages and increase the chances of identification (as well as the chances of having a higher open rate).
Additionally, the welcome email should also align expectations between you and the recipient.
Even if you work with a focus on yourself, that doesn’t mean that your contacts don’t have different profiles.
Use it to your advantage. Segment your list based on geographic location, gender, blog posts they’ve already visited, etc. This will help you prepare more targeted and, therefore, more effective messages.
Personalization
One of the biggest benefits of Email Marketing is the ability to personalize messages at a much higher level than other channels.
Instead of saying “Hello, reader!” you can say “Hello, Maria!” Instead of “At your agency,” say “Bam Agency” and so on.
With personalization tokens and automation tools, the sky’s the limit!
Simply put the information your company needs and use the email content accordingly.
Your chances of gaining audience engagement will grow considerably.
Scannability
According to data from Litmus Email Analytics , people spend an average of 11 seconds “reading” an email. That means you have little time to prove your value.
When writing your email, consider scannability : use bullet points, bold words, short paragraphs, and whatever else is necessary to make your content easy to absorb.
A/B Testing
Along with the welcome email, A/B testing is another essential practice for the success of your strategy.
Through them you will be able to evaluate the performance of different components of your strategy and find ways to improve them.
- Send an email on Monday or Tuesday.
- Shipping at 10:00 or 14:00?
- Image or text CTA?
- Include images or not?
The possibilities are endless… give it a try!
Despite this, remember that you can only test one variable for the email and that both versions must be triggered under the same conditions.
Be mobile friendly
According to the State of Email Report 2017 , 54% of people open their email via a mobile device . Depending on your persona, that number may be even higher.
In other words, always use responsive email layouts. This will help you improve your readers’ experience and, consequently, your results.
And don’t forget that this needs to be done holistically. There’s no point in racking your brains to build a great email experience if you don’t optimize your reader’s other touchpoints.
If a person clicks on an email CTA and is taken to a landing page that takes a long time to load or doesn’t fit on their phone’s screen size, they may become frustrated and not take the action you want them to.
Summarizing
As you may have noticed, good Email Marketing can help you increase your blog traffic and improve the results of your Content Marketing.
So, don’t do yourself a disservice with this channel. Learn how to use it and it will help you break the stigma that “email marketing is synonymous with spam.”
In fact, for best results, be sure to read our Guide to Newsletter Marketing and find out what it takes to build a strong relationship with your subscribers.
content marketing and email marketing
He may indeed have a lot of authority, but you have yours too. That’s why today he will have to listen to you, because in the end, who is in charge more: him or you?!
What a question, right?! Don’t worry, you don’t have to answer me, it was just a joke to get into the mood about how difficult it is to talk about AUTHORITY .
Authority
Authority is a type of power, perhaps the most interesting, as it is the power that legitimately emanates from a person or institution, due to their knowledge and prestige, arousing a natural compliance. It is like a seal of quality, the person or institution that has recognized authority in a particular subject will become a reference for those seeking guidance.
Authority does not come from power, but from competence, prestige and knowledge about a specific topic or area. In a scenario of freedom of choice, as is generally the case with Internet browsing, all those who have a doubt or a problem will seek the opinion of the person they trust most for reference.
That is why Authority is synonymous with reference, like your boss for example, he always knows what he says and what he does. It is not the power that gives him authority, it is the authority that gives him power. He does not need to command because everyone follows and willingly accepts his commands, they recognize him as the person with the most knowledge and wisdom and they turn to him every time they need to clarify a doubt about a subject. That is what is expected of someone who is an authority!
SEO Authority
Now let’s talk about the fantastic world of chile mobile database SEO, the adventure of positioning , the universe of making ourselves found, optimizing everything to get into the same frequency as optimized search engine engineering. And guess what? AUTHORITY is a positioning metric.
As much as we are respectful of the Royal Spanish Academy, we must confess that we are interested in the SEO definition of this concept. In this language, AUTHORITY means: this site is trustworthy and knows what it is talking about.
The user has a need and starts searching on the Internet. Since the search engine’s priority is the user experience, it will prioritize the pages that are best positioned in its Authority metric. And why would the search engine do this? Because Authority metrics inspire confidence in relation to navigation. The message that the user will implicitly receive will be: this site or page will guide, advise, explain, assist, support, enrich, perfect and will give fullness to your search without causing you any prejudice. This is the step prior to a click.
So the detail to impress your boss is to direct your optimization work focusing on the search engine recognizing the Authority of the site you are optimizing , because the user, in this case, not having references to previously evaluate a website or blog, will fully trust the search engine suggestions.
What is Domain Authority?
Domain Authority is a metric from 1 to it has a wide catalog of pre-designed templates 100 that scores the authority a website has on the topic it covers. It evaluates all the pages within it. The higher the value, the better the position and the higher the chances of appearing at the top of a search page.
The Wizard of Moz
MOZ , a company dedicated to digital tools for search engineering, created these two metrics (and others).
That is how simple the idea of content marketing is and that is why it is so powerful, adapting to those criteria to improve our metrics.
That’s why Moz provides tools to find out the Domain and Page Authority of your site and, in this way, be able to work on these metrics. The easiest to use is the Open Site Explorer , which is simply to enter that page, type the URL of the page you want to consult and in seconds the information will appear.
When studying these metrics always remember eu phone number what your boss says: all KPIs are metrics but not all metrics are KPIs.
How to improve Domain Authority and Page Authority metrics
The how is basically what content marketing studies , so in some way we already know it, we have to look at the metrics of our page and create a strategy to increase it, after that the usual.
