Your marketing strategy

For a long time, email marketing was synonymous with spam and intrusive communications.

However, thanks to the advancement of marketing automation tools, this channel has become the best way to deliver the right messages to the right people at the right time .

In addition to being an excellent tool for digital marketing and inbound marketing professionals, email is an extremely democratic channel.

According to a survey by Pew Research , 92% of online adults use email.

So, contrary to popular belief, email marketing is not dead , and it can be a great way to grow your business!

This guide was made for both beginners who want to learn more about how to get started with email marketing, and those who already have an established strategy and are looking for ways to optimize it.

Definition of email marketing

Email marketing is communication between a company and its customers or potential customers, via email.

Some common email marketing examples that you may have already received in your inbox are:

• Airline ticket offers
• Promotions
• Confirmation of an online purchase
• Newsletter

Initially, the use of email as a marketing tool was seen as a digital version of advertisements sent through direct mail (also known as “direct mail”).

Thus, email was seen as a mass communication channel and the messages sent were far from being relevant to the recipient.

For this reason, for many years email marketing was seen as invasive communication.

But it has evolved, and today top marketers see email as one of the most personal ways to communicate with consumers, through a direct exchange of messages .

Reasons to use email marketing

In recent times, social networks have gained visibility in digital marketing.

However, email marketing can also be a great option for those who collect email addresses and want to increase the relevance of their brand among these contacts. Here are some reasons why:

Wide reach

According to Radicati , there were 2.5 billion email users in 2015, and that number is expected to reach 2.9 billion by 2019. That number represents more than a third of the world’s population!

Our email address concentrates all the actions we take on other channels.

Every time we create a login on any site, for example, we use our email address. Thus, it is an essential part of a user’s activities on the Internet.

Foreseeable scope

When a company makes a post on a social network, like Facebook, not everyone who follows your page will see your message.

This happens because of algorithms that determine which messages are most relevant to each user.

For this reason, the reach of social media posts is not predictable. That is, you have no control over how many people actually see your post.

The same is not true for email marketing. One of the great advantages of this channel is its predictable reach.

This means that if you select 100 email addresses to send your message to, all 100 will receive your email in their inbox (unless there is a technical issue, but more on that later).

Flexible format

Email is the blank screen that every china mobile database digital marketing professional is looking for. Messages sent by email have no character limits and can contain images and even GIFs.

An email can be templated and include graphic elements, or it can contain only text, as if you were writing personal messages to all your contacts.

Through it, you can communicate short messages, include several links to web pages, or tell a long story. Therefore, the email can be formatted as you wish!

Obviously, there are good practices to follow when writing and designing an email. But we’ll get to that a bit later!

High financial performance

To start an email marketing strategy, you need only 3 ingredients: a domain (for example, ” rockcontent.com “), an email marketing tool and a person to execute the strategy.

Choosing a good email marketing tool is essential. preference is and make more effective campaigns There are several options on the market that cater to all levels of need, including free tools such as  Mailify , which allows you to send automated email and SMS marketing campaigns , separately or by combining automatic sequences.

To give you a little more context about this tool, Mailify stands out above all for its graphic editor, a very simple and intuitive email builder , to create newsletter templates, landing pages or forms.

In addition, both the application and technical support are available in Spanish, Portuguese, English and German.

When sending your campaigns, you can consult real-time reports to measure the results. And synchronize Mailify with other tools such as WordPress, Prestashop or Magento.

But just so you know, regardless of the tool you choose, the investment will not be very high.

Therefore, email is the digital marketing channel that offers the best financial return ; you do not need to invest much initially and you have the possibility of generating a large volume of income.

The role of email marketing in

Although email marketing is often linked to a promotional and commercial approach, it goes far beyond this strategy.

When someone gives a company permission to send emails directly to their inbox, they are giving you access to a part of their personal life, as well as an opening for conversation.

After all, our email is what we use not only to receive messages from companies we like, but also to connect with friends, family and coworkers.

Therefore, in a marketing strategy, email is the channel that allows you to communicate in a more personal way with your potential customers. And that can bring incredible results!

Take a look at how email marketing fits into your digital marketing strategy.

Engaging leads

When a person opts in to receive emails from your company, they expect you to contact them from time to time.

This may seem obvious, but many companies forget to maintain an ongoing relationship with their contact base via email!

Therefore, email marketing can be used in your marketing strategy to engage your leads .

This can make your leads remember you always, increasing the chances of them becoming customers.

Promote your content

If you have a blog, you know that promoting the content you produce is essential to the success of your strategy.

There are several channels you can use to promote your content , and email is one of them!

Sending a newsletter, for example, can help your blog posts get more hits, thus increasing your visibility on the Internet.

Nurturing and educating your leads

Lead nurturing is one of the most important strategies in Inbound Marketing. Only with it is it possible to transform your subscribers into leads, and your leads into customers.

For this to happen, you need to educate your contacts about your business and build relationships with them .

Email is the best channel to nurture your leads, as it only allows you to send personalized messages to the right people at the right time.

So, if you use a marketing automation tool, you can use email marketing to nurture and educate your customers.

Sell ​​more

Have you received emails with offers or promotions in your inbox? Many companies, especially those that sell products directly to consumers such as clothing and airline tickets, use this channel to increase their sales.

Today, it is possible to encourage your contacts to make transactions with just one click in the email.

And soon, direct payment via email will also be a reality. So, take advantage of email marketing to promote your products!

Improve your relationship with consumers and clients

After making a purchase, you can’t walk away from your customers! The delighting part is one of the most important parts of the inbound methodology and you need to give it attention.

Happy customers bring several benefits to your business, and you can maintain that relationship via email.

Take advantage of this channel to send your customers relevant content, as well as discounts and promotions.

The 4 types of email your strategy needs to have

To begin to understand how to create a successful campaign and how to incorporate email marketing into your company’s daily digital marketing, it is important to know the different types of emails that your company can send.

Blog Updates

This is the type of email you should be used to seeing by now. It’s the one that announces when new content is published on your blog.

These are great ways to start engaging more with your readers. When someone first signs up for your list, these are likely to be the first emails they receive.

It’s a way to keep your list active and in touch with the new content you publish, as well as increasing the chances of you generating leads with the CTAs within your texts.

Newsletter

The newsletter is an old acquaintance of eu phone number e-commerce and blogs. Many companies send their contacts monthly or weekly updates with the main blog posts and news about the company or the market.

If you really want your newsletter to be read, invest time in creating a newsletter that has its own identity and contains relevant content for your readers.

Don’t forget to include links to take the reader to external pages where they can read more about that topic.