Many online businesses are investing in more sophisticated subscription-based loyalty programs . What if you do that too?
That usually involves charging a small fee for the customer to access benefits like free shipping, early access, virtual events, and better payment options.
The best thing about such a program is that it guarantees predictable income from two different sources.
On the one hand, you have a recurring payment system. On the other hand, you create the conditions for those customers to be more likely to continue buying from you.
But let’s be honest. Clients won’t sign up to your program just because you invited them. You need to structure a plan with clear benefits and always deliver on your promises.
Treat them like exclusive clients
People want to be part of your brand and feel special. So, the best way to implement loyalty programs is by giving them that special feeling of belonging.
Think about what you could do that is exclusive to your loyal customer base. That could include live closed events, special live coverage, special interactive content , and access to new products or services before the general public.
As a marketing strategy, you can also have a more direct connection with your customers, bringing
them closer and valuing their feedback more. The more exclusive they feel, the more people will want it too.
Measure the evolution of your strategy
This will help you a lot when it comes jamaica phone number list to executing your customer loyalty
strategy. But this is the kind of effort that never ends and always has room for improvement.
So keep an eye on KPIs, especially CAC and LTV. If you have a subscription plan, add churn rate to these key indicators.
When you cross-reference those numbers with your digital marketing results, you begin to
understand the difference between casual customers and those looking for a deeper connection.
5 examples to inspire you to increase customer loyalty towards your company
We’ve talked all about customer loyalty: what it is, its importance, and how to achieve it. Now, how
about some real-life examples to start off this journey?
Below we discuss 5 cases that show the wide variety of approaches and objectives you can set when implementing a customer loyalty plan for your business. Check them out!
1. Amazon Prime
Your business may not be as big as Amazon, but what they did with Prime is a great example to follow, no matter the size or audience of your business.
Amazon Prime is a subscription-based loyalty program that focuses on providing real benefits to the customer:
- free shipping;
- special discounts;
- streaming music and videos;
- games;
- ebooks;
- inter alia.
But the most interesting thing to highlight here is Prime Day . Having a special, annual event focused on their loyal customer base created a recurring date just for the brand, increasing conversions that will last into next year.
2. Neiman Marcus
If we think about the fashion industry, for example, we have the case of Neiman Marcus, the
luxurious beauty, shoe, handbag and fashion store in general, which created a loyalty system giving its customers 2 points for every dollar spent in the store.
As the shopping experience emphasizes exclusivity, the idea is to progress through several levels, with
5 initial levels and 3 luxury levels.
Members of this select club benefit from personalized offers and exclusive events, plus all the fun stuff
of taking advantage of score-boosting deals.
The more exclusive your membership level, the more exclusive your benefits will be, including dining
at top-notch restaurants and personalized travel. All of these benefits are managed through your Perk Card .
3. The North Face
The North Face’s VIPeak program is an email marketing list a great example of how knowing your audience and working with that knowledge always pays off.
The North Face also has a points-based rewards system, like the example above. However, as a brand
focused on outdoor apparel, they also promote special events and award points for those who attend them, such as a health walk.
It’s the perfect combination of engagement and loyalty!
4. Starbucks
Starbucks could not be missing from our bgb directory list, the coffee company that has made personalized experience a competitive advantage . To continue its success, it added a loyalty plan to its famous customer name in coffee.
The cost of implementing a loyalty plan is minimal thanks to digital possibilities, and its impact is enormous.
In the case of Starbucks, just by registering you already get the Green level with some exclusive benefits such as finding out about new releases beforehand. If you collect 200 stars you go up a level and become Gold , which qualifies you for new benefits.
With Starbucks, it’s no longer just about having a coffee, but also about collecting stars .
5. Sephora
Of course, you can build exclusivity with rewards. Sephora is a master at that practice, offering
exclusive tiers and benefits based on how much time and money a customer spends with the brand.
The secret is to offer varied and tiered rewards. Sephora not only allows customers to exchange points
for discounts, but also offers samples and experiences such as exclusive events, meet-and-greets and
early access to new products.
With all these examples, we can see that there is no one way forward. Customer loyalty is what solidifies your foundation, gives you more financial predictability, and helps you get closer to customers who want to be part of your brand.
A good way to build customer loyalty is to keep them with you. In this article, we tell you everything you need to know about customer retention .
