Now is the time to match your persona’s needs with what your company offers. How can your products and/or services be useful to the consumer?
This is the most important answer to help you create your USP. The Economist, for example, is not known for the speed of its news, but for the depth of its analysis.
4. List your main benefits
After these three stages, an important japan phone number list tip is to put your main differentials on paper, but don’t forget to always consider what your Buyer Persona sees in each of them.
The idea of a USP is precisely to value what is most important to the potential consumer. Therefore, make a list of the 3 or 5 main differentiators of your business.
5. Narrow down that list
No matter how many benefits there are to doing business with your company, consumers don’t have the patience to go through a list. You need to be brief and direct to capture the user’s attention.
Have you listed the main benefits? Now, narrow down that list and focus on what is really important for your persona to make a purchase.
6. Determine your tone of voice
Your definition may be true, but the most important thing is that it has the right tone of voice to communicate with you.
No matter how accurate the USP is, it will only have the necessary impact if it communicates with the pain of those on the other side . In addition to being a way to humanize your brand , it is efficient in making you more relevant to the user.
7. Make a promise (and keep it)
When Turkish Airlines guarantees flights to most countries, it cannot afford to restrict its travel to fewer destinations than its main competitors. That is why, when making a promise in your Unique Selling Proposition, it is essential to have the ability to execute it in practice.
8. Don’t try to embrace everything at once
It is important to know the practices content marketing for that should be adopted, but also the mistakes that cannot be made. Embracing everything can be one of those mistakes.
An e-commerce cannot aim to differentiate itself by having the best products, the lowest prices and the fastest delivery. In the end, something will be less than expected and, in the worst case, your brand will not be remembered for anything.
For those who do not want to offer more of the same to their consumers, the Unique Selling Proposition is essential. In addition to strengthening the concept internally, you can work it efficiently in your Marketing campaigns, for example.
Consequently, this succinct definition of what makes your business unique also helps boost your sales .
However, USP is just one of the factors that bgb directory will help you boost your business performance.
To continue improving your results, we invite you to download our free ebook on the sales funnel . Learn how you can use this concept in your marketing and sales strategy.
