How to add The instructions of the advertising system will help you upload images to new or existing campaigns in Yandex Direct . For those who place ads using the PromoPult PPC module , we have prepared a separate instruction.
Generating images in the “Ads” step
Adding images occurs at the “Ads” step. The built-in AI-based tool will automatically generate unique images for each ad by keywords.
You can see how an ad with a picture will look on different devices in the editing window in the “Images” tab.
Here you can see how the image will look in widescreen and standard mode. You can crop the image by selecting the desired part.
It is better not to violate the rights to images
The ideal case is when pictures are prepared specifically for an advertising campaign: photos, drawings, illustrations and other formats. But this is not available to everyone, so you have to turn to open resources.
There is nothing shameful in this practice – the main thing oman telegram data is not to violate copyright. Look for suitable images in Yandex and Google search. Go to photo stocks, where you can even download good images for free. We will make it easier for you to find such sites – here is a selection of 20 photo hosting sites and four services to replace Canva .
Try to choose unique shots – few people take seriously the suffering Harold, that same ageless girl and any template photos with feigned emotions.
Leave us alone!
How to generate a picture with a neural network in Direct
We have already mentioned that neural networks significantly data marketing and content: how to make both work in your strategy save time on selecting images for creatives. In the Direct advertising account, images are generated by the Yandex neural network.
In expert mode
The neural network image generation function is available mobile database for a single performance campaign (SPC) in expert mode.
You can create images at the stage of adding or editing text and graphic ads. To do this, in the “Advertisement Generation” block, click “Generate”.
The ” Context+ ” technology is A/B testing and continuous improvement of ads, traffic analysis and adjustment of negative words. Up to 45% of the advertising budget will turn into additional volume of orders.
