What problems Search engines do not impose sanctions on a site for the presence of broken links. But at the same time, they cause undeniable harm – the expectations of users. Who want to follow a working link and access information are not met. Let’s describe the most basic problems from broken links for a site.
The site starts to be ranked worse by search engines and loses its positions in the search results. For search engines, good usability of sites and their usefulness for users are a priority. If a large number of pages on a resource are unavailable, search engines evaluate. The site as low-quality and lower its positions in the search results. But at the same time, if during scanning the search robot detects several broken links, this will not be a serious error and the site’s rating will not fall.
Deterioration of behavioral factors.
What problems Broken links increase the number of bounces. This is understandable – users follow the link, see an error and simply leave the resource, after which they find all the necessary information from competitors.
Loss of link weight by the page. A broken page does not hong kong telegram data allow link weight to be transferred to the resource from other sites. As a result, you lose backlinks that are important for ranking.
Decreased usability of the site.
Broken links make interlinking and navigation difficult. For example, the user brands that have used emojis cannot go directly from the catalog to the desired product.
Restructuring the site. To avoid broken links when creating new sections and changing the structure, you need to set up redirects or fix old links manually.
Deleting uploaded files. The site may contain links not mobile database only to pages, but also to various downloadable files (videos, images, PDF files, etc.). Sometimes such files are deleted, but links to them remain. For example, a price list in PDF format was uploaded to the site, but then it became irrelevant and was deleted. As a result, a user who wants to view this price list will end up on a broken link.
Broken website code. Errors in writing CSS, HTML or JavaScript code also lead to the 404 error.
