Before you decide which advertising strategy to use for your business in the new year, you should first take a look at the distribution of users on social media.

Given the continuous evolution of old platforms hong kong telegram data and the emergence of new ones, you should start marketing research on what your business’s client avatar is and search for which social networking platform you will find and target it on.

Clearly, you should initially emphasize those platforms where the majority of your users – customers are located.

Invest in those platforms where your audience may be smaller, but more active.

According to the latest statistics for 2022, Facebook continues to be at the top of daily traffic, as the dominant social media platform with 2.93 billion active users this year.

This means that out of the 4.59 billion social media everyone has an active role users, almost 2 out of 3 are active Facebook users.

Not only is it the social networking platform with the most active users . But it also ranks among the apps consumers spend the most time on. Android users around the world spend 19.7 hours per month on Facebook apps.

Second on the list is YouTube with 2.52 billion active users for 2022 – 85.7% of the number of Facebook users.

500 hours of video are uploaded to YouTube sms to data  every minute worldwide, making it difficult to get your video noticed . But 90 percent of consumers say they discover new brands and products every day through YouTube.

The third and fourth most popular social networking platforms are WhatsApp and Instagram . With two billion and 1.39 billion active users, respectively.

TikTok follows with 945 million users worldwide.

Of the seven most popular social media platforms .  More than half are owned by Meta, which places it in a dominant position in social media.