We are sure that you have one or more active email addresses related to your business, but are you using them only as simple email Do you use boxes or are you using them as an email marketing tool for your business?
Many people wonder whether it still makes sense to dedicate resources and effort to email marketing today, in a digital ecosystem populated by highly advanced communication channels , increasingly interactive and futuristic.
We can confirm that absolutely
It still makes sense today to integrate newsletters telegram database and Direct Email Marketing campaigns (also known as DEM) into your communication plan: marketing that uses messages sent via email, in fact, in addition to not having disappeared or become obsolete, is alive and constantly evolving, capable of dynamically transforming itself to follow web trends and changing user needs.
A tool like email allows you to create proactive and valuable relationships with your audience and a good strategy in this sense can do you use newsletters to stay in touch with your customers? provide numerous advantages to any type of business.
If you are wondering why you should invest time and resources in implementing a well-made newsletter, follow us: let’s find out together what exactly this asset is and how it can be an essential tactical support for your business !
What is the newsletter?
Activating a company newsletter means using one of the so-called push channels , i.e. a marketing tool that sends direct messages to users, as opposed to pull strategies , which are based on different audience attraction logics.
Essentially, the newsletter is a communication list of real mobile phone numbers that is sent directly to the email inbox of those who have chosen to provide their email address to your company. Its characteristics are a periodic cadence, the use of well-studied layouts and the presence of valuable content for the user who receives it, which can be of different types.
