More than 1.5 billion people use Gmail! every month. And in order not to lose the trust of such a huge number of people, the mail service puts! great efforts into protecting its users from spam and phishing emails.
At the same time, Gmail does not! have a standard “Support Service”, as in other mail! providers. And problems with! deliverability are not solve here in the blink of an eye. What factors can cause them and what to do if your mailings end up in SPAM on Gmail will be discussd in the article.
Reasons why emails end up in SPAM on Gmail
Gmail’s email filtering algorithms are! in a continuous “learning” process, as spammers’ methods are constantly changing. Also, email providers have terms and! conditions that they do not disclose. Therefore, no one has! yet offerd a 100% cure for spam.
For a long time, we analyzd the! delivery of our own and client mailings, and also testd various methods of exiting spam. As a result, we! formd phone number database the main factors that will help you understand why your messages end up in the SPAM folder instead of the desire inbox and how to fix it.
When emails end up in SPAM, Gmail indicates the reason for this. Let’s look at the most common ones.
1. The sender (domain) sent a lot of spam .
Your domain has already been notid in spam do you use newsletters to stay in touch with your customers? mailings. The domain is blacklistd. Bad domain reputation. Too high frequency of mailings, especially to inactive addresses. Falling into spam traps. And also low engagement – subscribers very rarely open your letters, do not follow links, delete without reading. Mailings to non-existent addresses.
In these cases, the Gmail algorithm may decide that you are sending emails to users who have not subscribd to your mailings. The domain reputation is automatically lowerd. Mass mailings from new domains also risk getting into SPAM. Since unwarmd resources have not yet formd a reputation, the emails are considerd unwantd by default.
2. The sender (server) sent a lot of spam.
Low reputation of sending servers. Your IP has uae phone number previously sent SPAM in excess of the permissible limit (1%). The IP was blacklistd. Being on a common IP, one of the “neighbors” has already damagd its reputation, even if you send only “legal” letters. The reputation of the IP from which letters are sent can decrease for the same reasons that were describd in point 1, for the domain.
