Information such as the industry, country and language of the recipient is particularly important for B2B email marketing. Defining the target group The mailing is structured and sent appropriately based on these building blocks. The mailing should be individually designed and the content tailored to the target group. The more personalized the mailing, the higher the likelihood that it will arouse the interest of the recipient. Defining the target group In addition, knowledge of the recipient’s information needs plays a key role. Is the target group still about to buy a product and therefore needs arguments for a purchase? Or do they already own the product? In this case, they are dependent on additional service content to bind customers to the company.
Reach the target group
There are various ways to successfully use phone number library the knowledge gained about the target groups:
- Align shipping times to the target group:
Especially for B2B recipients, knowledge of the target group’s working reality is worth its weight in gold. If the target group are tradesmen who check their emails on their smartphones at 7 a.m. in the van on the way to a customer appointment, 6 a.m. could be a suitable time to send. However, if the target group has an office job, things are very different.
- Adapt individual elements in mailings to the target group:
Information about the industry the recipient optimize the content structure belongs to can be used to target images or entire content blocks to them. For example, an employee of an interior design company will see a different cover image in the newsletter than an employee of a plumbing company. To do this, you ask about areas of interest in the registration form. Defining the target group This means that the target groups receive personalized, different content blocks in the newsletter.
Reach the target groups at the right point in the buying process:
Setting up entire lifecycle mailing routes is ideal for advanced email senders. However, a connection to shop or CRM systems is essential here. This cmo email list is the only way to exchange the necessary target group information between the systems. A good example is newly registered newsletter recipients. They are sent an automated welcome mailing with a suitable purchase incentive (e.g. 10% voucher). A few weeks after the successful delivery of products, a follow-up mailing asks the customer about their satisfaction with the product or service. Contacts who have been inactive for a long time are encouraged to buy again with an email after a set period of time.
Conclusion
The careful development of target groups is complex and time-consuming. However, precisely defined target groups benefit all marketing measures. Defining the target group They make it possible to tailor content precisely to needs. The important information for segmenting the target groups is already requested in the registration form. This ensures that your recipients receive suitable content throughout the entire customer lifecycle. This way, your mailings remain relevant.
