Keyword traffic analysis is the process of examining a website’s traffic from people entering queries into a search engine.
For example, when someone searches for “cooling pillow” on Google, the engine displays relevant results. If the searcher clicks on your result, this incoming traffic is known as keyword traffic (or “keyword search traffic”).
Keyword traffic analysis involves evaluating the keywords that can potentially drive traffic. And identifying which ones are currently driving traffic to your site, too.
SEO tools like Semrush’s Keyword Overview make traffic analysis faster and easier, providing valuable insights into how frequently a particular term is searched monthly (keyword volume ) and how difficult it will be to rank for the keyword (keyword difficulty ).
The importance of keyword traffic
Knowing where your keywords ‘ shop search traffic is coming from helps you identify important keywords . When you know which keywords are driving traffic, you can optimize your content for those terms.
This can have the following advantages:
- Improving your position in search engines
- Most relevant site visitors
- Increase in leads and sales
Analyze keyword traffic to understand how users are finding your site. And which keywords are most effective at driving traffic.
Identifying the reason why people are what is the reason for casetext’s success? searching (aka keyword intent ) is also vital. Because it keeps your content relevant so you can target the right people. And it converts visitors into leads.
There are four types of keyword intent :
- Informative: The user is looking for information
- Navigation: The user is looking for a specific site or page.
- Commercial: The user is researching a brand, product or service
- Transactional: The user is looking to purchase a specific product or service
How to perform a keyword traffic analysis
Check estimated search traffic
Check the estimated search traffic for keywords to get potential traffic numbers. Then, prioritize keywords that could bring relevant traffic to the site. This can improve your chances of attracting the right visitors.
Let’s say you sell all-natural dog food. Use america email list our Keyword Overview tool to research potential traffic for this keyword.
Here’s how:
Enter your keyword into the tool. For our example, we used “all natural dog food.”
