Nikita Androsov, founder of Ingate Group: “AI in terms of GPT/LLM systems will become the standard of application in the entire advertising industry. The percentage of synthesiz advertising content will outpace real content. The cost of producing digital advertising will drop to zero. The volume of various fakes will skyrocket. At first, mobile phone number data updated 2025 they will fight this clumsily, then they will find a way to regulate it “at the source”. The value of tokenization as a way to verify a real source will increase sharply. NFT will be reborn in a new form. Recommendations for businesses that are just planning: hurry up, fools! This thing is more useful and more dangerous than you think.”
As a result of the study, Ingate Group specialists came to the following conclusions:
Nikita Androsov, founder of Ingate Group . The level of AI skills among marketing representatives and business owners is still not high enough. Only 12% of respondents rat it as high. In the coming year, we can expect an increase in demand for training programs, as well as increas investment in corporate training of employees videocast: how to choose the ideal theme for your channel to improve their AI skills. The demand for experts and consultants specializing in artificial intelligence will also increase.
Businessmen and employees have yet to understand how to get the most out of AI technologies. 67% of respondents rate the efficiency of using AI in solving work tasks as average or low. Most specialists have not yet receiv the necessary knowlge to understand the capabilities of these technologies. In general, training and the emergence of practical cases, information about the benefits of using AI can help in understanding how to effectively use its potential in their tasks.
Marketing and advertising agencies are setting
The trend for the implementation adb directory of AI in business processes. Most representatives of this sphere believe that artificial intelligence technologies will become an integral part of their industry. 66% of advertising agencies in the Russian market already provide services to clients that contain various AI solutions. The pace of implementation will continue to grow, and those agencies that can successfully adapt and use new opportunities will become more competitive.
