Keywords in your business name are a powerful ranking factor. As a rule, this field should contain the name that appears on your sign without extraneous keywords.
But today, many businesses try to place in this field not only the real company name, but also additional information in the form of additional keywords, as this sometimes gives a positive result in search.
This happens because of weaknesses in Google’s algorithm, but it is constantly improving. And it can happen that at one point, all spam headlines can drop in ranking, getting into the spam list.
Also, customers can complain about companies with spammy names and Google will edit and penalize them. So being honest is the best policy for a company that cares about its reputation and plans to work long-term.
Here are some tips to help boost your website ranking with your business name
Don’t include anything in your business mobile phone number data updated 2025 name that could limit its future growth. For example, think carefully before naming your new restaurant “Baluvana Galya on Khreshchatyk” if there’s a chance you’ll open locations in other parts of Kyiv or other cities.
Don’t hesitate to report competitors who use spammy company names. Google will respond to your reports and this can help lower the spammers’ rankings and help you in your promotion.
If you understand that your real name is holding you back – change it. Many global companies carry out rebranding. You have the opportunity to change your name legally. If you decide to take this course of action, try to choose a name that will serve you for many years. Do not pay attention to fashion.
If your company is rebranding, be sure to update all legal registrations, all social media profiles, and all references to the old name on your website and third-party websites.
Proximity of the address to the search point
This is the distance between the user and 100% accurate oman phone number library the desired object. Previously, this factor was in first place in the ranking. In 2024, the proximity of the address to the search point may have moved to third place. But this indicator is still very important. After all, there is no static local search ranking at number 1. Google shows each customer different results based on the location of their mobile phone, laptop or other device, as well as the phrases that formed the query, and the information that customers were looking for earlier.
You can see this by searching for the same keyword phrase in different parts of the city. The first few results in local search will be different.
Researching your site’s local rankings is a manual process that you need to do to assess your overall visibility in your local market. However, you can also use specialized local ranking checking tools, such as Whitespark, Local Falcon , or Mobile Moxie SERperator .
Whitespark, Local Falcon, Mobile Moxie SERPerator
Unfortunately, you can’t influence where belgium business directory your customers are located. But if you see that your physical address is limiting your sales opportunities, you can change your location, open a branch in a more attractive location, or accept the situation.
However, by changing search parameters, such as the search phrase, we can influence the results even if we are far from the client.
For example, the search query “Custom doors” and “Custom entrance doors”.
local search
google business local search
As we can see, the results are different. And in the second case – “Custom-made front doors” Google provided a wider geography in the results.
This indicates the possibility of optimizing for more specific requests, which makes it possible to attract customers.
You can use this information when choosing:
Categories
Services
Photo and video content
Attributes
Site topics
So, while you can’t control Google’s proximity ranking, you can respond to it with a smart local search optimization (Local SEO) strategy.
Physical address in the search city
Find your city on Google and click on the map. The red box, as shown in the image above, indicates how Google defines the perimeter of your city. This is important for local SEO. Because it is much harder for businesses located outside of the city boundary to become visible to users located within the boundary, or to appear for search terms that include the city name.
Google Business
If you suspect that your physical address is seriously limiting the number of customers finding you online, you have three main options:
Moving to a new location within Google’s borders
Re-optimizing your categories, as described above. That is, choosing a unique category that will help you be found outside of your region.
Paid advertising in search results.
There is no guarantee that the third option will work, but it is often the best choice, especially if you are just starting your business.
You can also invest in getting reviews, building links, developing content, and other areas. Sometimes you can find “sweet spots” where Google is willing to go beyond city limits, so studying Google Maps and how it behaves for different queries is an important part of your local optimization.
Spam removal
The problem of spam in Google listings is huge. Spam is used by both beginners and unscrupulous marketers. Sometimes spam accumulates on its own, showing us outdated information, such as businesses that have closed or changed addresses.
In order to try to combat spam, we offer the following algorithm of actions:
Search Google for the keyword phrase you want to improve your ranking for.
Click other businesses in local search results
Create a table with the results. If your company is at the top of the rankings, 20 results will be enough. If your company is lower in the rankings, take all the results that are in front of you.
Check companies for spam. You can use Google Streetview to see if there is a business sign at the address listed by your competitor. You can also call the listed phone numbers to see if the company is in business and does the business it claims to do.
Report any fraudulent or closed businesses to Google using the form https://support.google.com/business/contact/business_redressal_form. You will usually receive a response within 24 hours.
And if there was spam in your results, Google will hide these entries, while simultaneously improving your site.
