The only report on Google Discover traffic can be found in the performance reports in Google Search Console. In the left sidebar of this tool, there may be a special Discover tab that appears if your site received clicks from Google Discover during the selected time period. If there were no clicks, the Discover tab will not appear in the panel.
The lack of Discover traffic can be due to a number of factors, namely:
- Your site lacks content that phone number library finds feedback in Discover.
- You have not followed Google’s content guidelines for inclusion in News & Discover.
- Technical disqualification.
- Too much NSFW (Not safe for work) content. This usually means that the site’s content contains information that is of a vulgar/indecent nature to some degree. This content is considered unacceptable for Discover.
- Significant loss of Discover traffic is also possible due to site-wide content quality issues. Such issues can occur during major Google core updates or other algorithm updates.
How to attract traffic from Google Discover: practical tips.
There is no formal way to submit a site to 100% accurate germany phone number library Google Discover. Any content that can be indexed in Google Search can also be included in Discover. However, to do this, you must ensure that you are technically eligible to participate in the Discover program by following certain rules.
Image requirements.
Include attractive, high-quality images in your content, especially large images. Images should be at least 1200 pixels wide and included with the max-image-preview:large parameter. Only one image per article should meet these requirements. Other images can be smaller.
Content requirements.
Create quality and engaging content. Share it on social media. This will help increase its visibility and credibility.
Create content that demonstrates that you are an expert in your niche. But be prepared that it may take a long time for your content to be included in the Discover feed.
More specific content recommendations are:
- Use effective headlines. It is important that the headline grabs the user and encourages them to visit your site. At the same time, it is important that the headline accurately reflects the content of your page.
- Publication materials must comply with the EAT principle (expertise, authority and credibility)
- The material should meet the audience’s current interests and contain unique information.
- Keep an eye on the size of your article. The desired text length is 500-1000 words. Articles with a length of 600-700 words are most effective.
- Avoid NSFW content that may be blocked. This includes articles that contain medical advice that contradicts evidence-based medicine, articles with religious content, articles that are offensive, incite violence or terrorism, and content rated 18+. If your site has been manually blocked from showing certain material, you must remove or fix the offensive content from your site and then submit a request for Google to review it again.
- Always indicate the author and source of information.
- The material should not contain spelling errors.
Here are some additional recommendations to increase your site’s chances of getting into Google Discover
- Use video content. If you use belgium business directory videos in your posts, it can significantly increase user interest in your content. It can also make the content more informative.
- Implement structured data markup on your site. This will help search engines better understand the content of your pages and increase the chances of your content being featured in Google Discover.
- Adapt your site to mobile devices. Since Google’s recommendations feed is designed primarily for mobile devices, it is important that the content is optimized for viewing on phones and tablets.
- Update your content regularly. For example, if you take news articles, the lifespan of such articles is only a few days. Therefore, regularly updating and updating information will help attract more organic traffic from search engines and improve your ranking for Discover.
But be careful! If you change the publication date and do not make any changes to the text of the article, Google will track this and may apply a manual “artificial update” action. This, in turn, can lead to content blocking and a decrease in your site’s ranking.
