What is the difference between promoting a Facebook post and advertising?
Free webinar alert! Learn which marketing opportunities you need to seize in 2025. Watch now
Are you already using the various advertising options that Facebook offers? When you start working with Facebook ads, it is difficult to know in advance which type of ad will yield the most for your company. And honestly, it can sometimes be confusing, with the many advertising objectives that Facebook currently offers.
Where do you start? What works and what doesn’t? Which target group fits this? Is promoting my message sufficient or should buy phone number list a targeted advertising campaign be created? In other words: too many questions that make you more likely to ‘click on promote message’. Do you want to know why it is better to advertise instead of quickly promoting a message? Then read on.
What does it mean to boost a Facebook post?
Boosting a Facebook post is easy and often very tempting because it is quick to set up. All you have to do is click the ‘boosting post’ button, fill in a few target and budget options and you are good to go!
If you choose to promote an already posted message, it will be shown more frequently and to more people in the newsfeed, depending on the budget you choose. This can start from €2 per day.
In addition, Facebook also likes to think along with you. Often, as a page administrator, you will receive a notification that one of your posts is scoring well organically and that the post would score even better if you used a small budget to increase the reach. If you increase your Facebook reach, your page content search engine optimization mails can be displayed higher in the newsfeed of the audience you are targeting.
When do you promote a Facebook post?
You are a beginner in advertising and want to try ‘promote post’ first
You have a post that is performing well and driving traffic to your website, but you want to a continuación te presentamos give it that extra pushYou want to show the
Promoting a Facebook post is a way to instantly create more engagement for people who already follow your Facebook page. But be careful! If you want to give even more control to who you want to reach, then promoting a post is quite limited.
