You can only choose from a few audiences. Usually, these are your fans, your fans’ friends, and an audience based on age, gender, and location
You cannot specify what you want to optimize your ad for: for example, do you want more likes or more clicks to your website?
Once the post is promoted, you cannot edit it in the meantime
These are just a few limitations, but they are already a number of factors that largely determine whether your advertisement will be phone number list successful. What advertisers then notice is that the advertisements do not score well. There is too little result. The next step is to give up and shout loudly that ‘promote message’ does not work.
When do you use a Facebook advertising campaign?
Creating a full Facebook ad campaign is a bit more work than just boosting a post. But the good news is that everything is measurable and the results are clearly displayed at the campaign, ad set, and ad level. To create a campaign, go to Ads Manager in Facebook Business Manager.
What is your goal?
When you get started with Facebook ads, you need to have a goal for your ad. You can choose ad goals within Facebook ad manager. Some examples include building brand awareness, driving engagement on an existing post, and maximizing traffic to your website.
What advertising objective are you going to use for your ad?
How do you set up the advertising set? Think about target group, placements, budget and planning
How do you design the advertisement? Think about identity, layout, media and text
Who is your target audience?
How do you define your ideal customer? You can define your target audience based on location, age, gender, occupation, interests, and more. The more specific you are in defining your target audience, the better your advertising results will be.
Questions to gain insight into your target group are:
How old is my target audience?
Where does my target group live?
Where does my target group work and in what position?
What education does my target group have?
What languages does my target audience speak?
Do I have the email addresses or mobile phone numbers of my target audience?
Did my target audience recently visit my website?
Tips for a good advertisement
Engage your reader! Make sure they don’t scroll any further
Images and/or videos are a must
No long, endless, boring texts, but get to the point!
See how your ad scores and test with different variations in text and search engine optimization mails imageDoes my target
What image do you place in an advertisement?
Once you have clearly identified your target audience, you will need to find an attractive image that will activecampaign se sincroniza draw attention. Choose the right colours in your corporate identity and use your own images instead of stock photos. Do not use more than 20 percent text in your image. More text can reduce the reach, or Facebook may even reject the entire ad. Of course, you will need to use the right dimensions for this.
