When planning your budget, choose a lifetime budget so that you know in advance how much you are going to spend and how long the ad will run. Remember that when you set up a Facebook ad campaign, you should check it after 48 hours to see what the relevance score is. If it is too low, you can adjust the ad by changing the text, loading a different image, or adjusting the target audience. Ads are not something you can set up once and forget. They require constant optimization and some understanding of how to adjust it along the way.
Setting up a Facebook ad campaign is a good idea if
You have a more advanc knowlge of Facebook ads
You want to expand your reach using, for example, a look-a-like audience. This is a similar audience whatsapp number list where you reach new people who are likely to be interest in your company because they are similar to the customers who are important to you. For example, people who like your page or have visit your website
You want to expand your reach using a list of email addresses of people who have subscrib to your newsletter
You want to create engagement with an already post post on the timeline. Such as responding to the ad, commenting or sharing the ad, claiming an offer, viewing a photo or video or clicking a link
You have a specific goal in mind and promoting a post is not enough to reach your target audience
Additionally, you can also add call-to-action buttons to your Facebook ads to direct your audience in a certain direction. For example, by referring them to:
Meet GDPR obligations
Are you using the Facebook Pixel? Make sure you’re GDPR compliant . This includes having a valid legal basis to process data and, under cookie law, obtaining inform consent in advance to store and access cookies or other data on an individual’s device. Facebook has develop a Consent Guide for Websites and Apps that provides practical guidance and effective methods for these consent requirements. Failure to comply with the GDPR can result in significant fines, up to 4 percent of annual revenue for certain violations.
In short, Facebook remains an interesting mium to promote a message or to advertise with. So como parte del programa , free up time and budget! Especially now that you know that with a specific target group the relevance of your advertisement will often be relatively high. Of course, it does take some focus to see what works and what doesn’t for your company and you must comply with the GDPR conditions.When is a Facebook
Measuring moment thanks to the Facebook pixel
With the help of the Facebook pixel you analyze and measure the effectiveness of your advertisements. You use the search engine optimization mails Facebook pixel to gain insight into which actions people perform on your website and which target groups are interesting to reach. Thanks to the Facebook pixel you can:
Reach the right people
Find new customers or people who visit a specific page or took a desir action on your website. Create a lookalike audience to reach more people who are similar to your best customers.
Drive sale.
