I advise companies to first involve a select group of people in the program. We call them superusers : people with knowlge of the organization and social mia. This way you create support among the biggest ambassadors and you have good and inspiring examples for others. Look for those who already have a large network in their field or are seen as gurus by their target group.
Infinite content loop
Find the right balance between organizational content and third-party content. According to Lam, the best buy bulk sms service effect is achiev when employees share content that is creat in the marketing department, and the marketing department in turn gets (inspiration for) content from the organization. This creates the infinite content loop , according to the author. Encourage employees to contribute content themselves, so that your employee advocacy program becomes a joint effort . Employees at RVO.nl make full use of the latter option, because they see opportunities to put important topics on the map for them.
Personal note
Also pay attention to ucation! For example, organize social mia workshops. In these, you can give your employees tips on what works and what doesn’t online or give them advice on how to improve their profile. Inspire your staff to add a personal note to a post: why are you sharing this article, why do you find it interesting for your followers?
Share results
Also make impact visible. Link results back and regularly compliment your employees on the extra reach search engine optimization mails and traffic they generate. For example, do this during certain evaluation moments within the entire company, so that you also encourage others to become ambassadors. And like and share content that is distribut by your employees yourself, as a token of appreciation for their efforts.
Get start yourself
Are you excit? Lam’s book offers a 7-step plan that you can use as a guideline in transforming employees into ambassadors.Start with the supe
Start by setting goals and try to describe them as SMART as possible.
Map out the themes on which you want to be recogniz as an organization. Choose themes that fit the ‘why’ or una de las principales ventajas the mission and vision of your company. Look for relevance: for your brand, for your customer and for the ambassadors.
