You already know that video content is booming. You will also have noticed that LinkedIn introduced this functionality last year. Open your timeline and vlogs from living rooms, meeting rooms and cars will fly around your ears. But what use is video to you as a B2B organization? And why would you use this on LinkedIn? LinkedIn recently conducted research into this. The results are in this article. And 7 tips for marketers.
Video content is the biggest priority among B2B marketers in 2018, according to LinkedIn’s report. b2b email list Despite the fact that its measurability still poses challenges. The research was conducted among 200 B2B marketers in the Netherlands. No less than 67 percent of them see video as the most important content format, followed by e-mail (45%), creative social content (43%) and blogs (21%).
The challenges of video
Two out of five marketers find it a challenge to reach the right target group in the right context with video content. That is something we recognize well with our customers. And there is only one way to find out what works. Testing! Not all information lends itself equally well to video. The results of a study, for example, can in some cases be presented much more effectively or attractively in another format. An infographic, for example, or a blog… (if you have come this far, you are living proof . In addition, there is also the target search engine optimization mails group that prefers to read than stare at a screen. There are still enough directors in the BV Netherlands who ask the secretariat to print out white papers, case studies and the like. Nice reading material for Sunday evening!
The cost of creation is also a challenge for 38 percent of B2B marketers. It comes as no surprise that 30 percent of respondents si quieres una solución económica plan to invest more than €225,000 in video advertising. Those are quite a budget. Fortunately, there is also good news about the ROI!
The value of video for the funnel
A picture says more than words and moving images provide plenty of room for storytelling and expressing creativity, according to 85 percent of respondents. In addition, 71 percent see video as the medium that helps promote a complex product or service.
